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All right, all right.
It's, it's been busy.
Um, a lot of trainings, a lot of in person trainings, a lot of travel, which I haven't had to do in a while.
It's nice to see people in person and doing trainings that way.
I like typical have way too much on my plate.
And I feel like I am working on all of my things to do with my membership.
Social media newsletters very
last minute, I don't feel like I have time right now to focus a lot on them.
I mean, in some ways, it's a good problem to have because it's I'm so busy.
In other parts.
It's not like I'm sitting around and I don't have a strategy.
I will say positive things my copywriter came back into my world.
So Amy, and she is back.
And I also started working with an OBM.
So we are working on the first steps, I'm working with her for the next three months, as kind of a short term type of thing.
And we're working on I did like a five day of how I how I use my time.
And she like put it together into how much of things am I doing versus Am I just, you know, following up on things that other people are doing for me? And I will say like, almost all of it is I
Do I Do I Do.
So it was interesting.
Like as I'm filling it out of like, I'm probably don't need to be doing this.
And this could probably be something someone else can do for me.
So I'm excited to be working with her.
But yeah, I just, I like when I look at my metrics, about like newsletters, like I like all those numbers are going up like they're slow.
But if I look at like my Instagram followers, even if
I don't post anything for a while, like they still just go up like one here and one here.
And I'm like, I will take it.
Newsletters those are going up.
But the conversion to actually paid members is not a bad Avenue.
I am going next week to my state school psychology convention.
We're not going to have as many people there as we usually do, of course, because of COVID.
But we are in person.
And I'm going to be
in the exhibit hall.
So I have fliers I have a banner, I am going to be talking about my services in person to probably close to 400 people.
So those are 400 new opportunities right there.
So in what would you like to work on today? Like it needs specific help, I'm thinking maybe we could look into the conversion of the fact you're bringing in people, but they're probably not being
nurtured in a way that leads them to join, you found the right people because you think it's very targeted.
So if they follow you, they are psychologists, I mean, there is no way around it.
So then it's a matter of showing them the right offer at the right time.
And if it's not the right time, how do we nurture them so that when they're ready, if they're ready, they actually
join without saying like, you don't join right away? It's the last lead.
Yes, I would love to talk more about conversion.
How are you doing? I'm fine a bit overwhelmed and Okay.
But you know, I did like the sales page update to to fit more with professionals and seeming teachers and more
I put in place orientation calls and they were like, four people instantly grab it.
Okay, because I sent it also to like the people who just signed up in the membership and two new people but and they were really appreciated.
And I set up also the coaching reminders.
So it's automated for new members.
Yeah, every six weeks, right? Yes, yes.
And you don't have like all the people at the same time I
went, I got when I get a payment, I add the tag.
So each everyone will like go through on their date of purchase.
Yeah, yeah, definitely not everybody at the same time they email because it's like, yeah, so that way, it's draped for us for the calendar.
And I tried, you know, everyone that come to the membership, or from YouTube, the YouTube channels.
So I did a
test because I had like a $10 credit from Facebook ads.
And so I said, Yeah, I'll do it.
Like only towards Facebook.
Okay, and I got surprised because the activity on the YouTube channel like increased by, like 30% and hairless subscribers and only with $10.
So I read, that's a good thing.
That was a boost, like not an official publicity at me.
And you boost up.
You boosted a post? Is that what you did? You boosted a post and that created more visual on your your YouTube? Right? Yeah.
That was what Facebook was offering me.
So that's what I did.
They want you to see that when you boost a post, you have more visibility and therefore more views.
They're watching to see Yeah.
But it worked more than other tests I did with specifically the
And to go on YouTube, see me work and explain things.
So you're good people.
For the gym workout? Is student offered me to record all these lessons if I wanted to? So maybe you need to do something with Yes.
See, I just have to ask the worst that can happen.
Is this a no.
Which I know is still how to ask Luke was talking here.
But it's good, because then people can see you
And since the value for you is really when people can see that there is an opportunity for one on one.
The fact that they see you with somebody else is it's it's really, really going to help.
I'm sure it is going to help.
They're gonna see you work individually with people.
So you got one client to say yes.
So just before the beginning, you said you were overwhelmed are struggling, right.
hear that? So where is that coming from? Because I'm in the step three, content creation, like I have five steps in the process.
But people like go through the program faster than I can create it.
So I'm a bit pressured, I feel a bit pressured.
Okay, to do it fast.
But, you know, I improved it so much across the year that it's longer to create the following steps.
Yeah, I see my teammate.
So it's a good number.
What I mean, it's a good number one.
It's it's, it's maybe more planning or it's like being more realistic about what you can do in an amount of time.
So that you don't put so much pressure on yourself? Yes, because because I give all the orientation goals.
I was supposed to do it at first, but I
gave it to Luis.
Because it was like too much at the same time.
Okay, but it increased my expenses and only one new member came in in September like since it's open doors all the time.
Some things is to working on.
So okay, so what we can work on is so what would you like specifically to talk about today? Is it the the conversion now that it's always open? Is that you
want what you want to address? Yes.
conversions on always.
I saw your email.
And it was always open now.
And we have Raleigh if Raleigh is Get ready.
Oh, stay with us.
Oh, my chair was sliding.
Yeah, I can see that.
How are you? I'm good.
I just come back from my walk.
We were a little bit late getting started this morning.
So we're a little bit late getting
So tell me how's things been going.
So what we're doing is we're doing a little round of what's been working, what you've been working on.
And then one thing that you want us to help you with today.
So I fired my team.
That's where I'm at.
And so I have somebody new that is starting.
But right now she's trying to
fix the things that were broken.
So it's slow, the process is slow, and I have to be patient.
She has been really quick, she knows access ally, which has been really helpful.
But she's, um, but like, the process itself is slow.
Like, I know that it's not because she's slow.
It's like having to go back and fix things that should have already been done.
Like all the automations aren't working
properly, there's missing some links, there's missing some tags, things like that.
So she's she's literally starting from scratch with each thing.
So and I know that she's doing that part.
Well, that's not, that's not an issue.
It's just, it's just that if paid people to do this already, that's the part that's frustrating is that I've paid people to do this.
And now I'm starting again, with somebody new that we don't have a flow
yet, because things are just happening.
And so right now I have a launch.
So she's done my social media posts, social media goes down yesterday, so.
So it's like, that doesn't work a lot.
So that's so and I know, that was only for a few hours, but it still impacts.
So like, it impacts the flow of things.
So then it's like, there's no communication, there's no anything.
So I sent an email out to my
And so I need to figure out how to be able to get vos, buddy up and running.
So that if we are wiped out that, again, from social media, that I still have ways of being able to communicate with people, which has been like on the plan, like it's on the burner, but it's like, now I have to expedite it, I need to have it happen now.
So that we're there at least having a some sort of
forums that we can actually have conversations, and, and being able to keep that going.
And then the other way that I communicate with people is with WhatsApp.
And that went down so clients couldn't reach me, because I don't have them use my cell phone.
Because Well, for one, if it's international, then I don't take international calls.
But the other
part of it is that when I'm on holidays, I can turn off the app, where as if I'm on holidays, and people are texting me or calling me on my cell phone, then that means that I have that I'm being interrupted, whereas I only want that for friends and family.
My cell phone is not for for business.
So so I'm trying telegram I'm but I'm not sure how to be able to make that one work.
Because WhatsApp gives you like a QR code that allows you to not have to give them your phone number.
That it's just gives that but telegram doesn't give that option.
So I'm trying to find different ways.
You can look at Slack as well.
You know if because you can have slack on your phone doesn't have to be on the app, but it's like a texting app.
Oh, really? You have chat? Yes, of course.
That's what it is.
I thought it was a chat.
Okay, I suppose.
Okay, so then I'll checkouts.
So you can do groups, you can do individual.
So you create a team.
And then you can have a conversation with all your clients.
So that's common to everybody.
And then you have private channels with every person.
Okay, so I will check out slack this
woman, I need to I use the remind app, which is really popular everyone I work with is in education.
And so a lot of people or a lot of our teachers use the remind app, it's free.
And again, I have different groups and I was also able to have my different team members.
Be a part like I can see what they're doing.
But my other team members who are responding to questions, I can see their stuff
So I just give them a little code to sign up.
It's all free.
And it's a texting or they they can do it from their phone or they can do it from their computer.
And I can send I can send attachments on it and things like that as well.
So remind remind, yeah, it's very popular in our, like our public school teachers use it for the parents.
And so yeah, so now with Buddy boss,
it showed that it like shows up like a Facebook feed kind of thing so that it goes on your phone and stuff like that.
So are you familiar with like, I'm not sure what it is.
I know how we use it inside this program, but like, so actually JD will tell you all about it.
So this is what buddy boss is, buddy boss is like see it as a social media platform.
So you have a part that is a feed, where you see everything that's going on this person joined this person
change their profile, this person posted something, it's a feed like Facebook.
And then you can organize things into groups.
And then you can ask forum.
So a group is going to be where you can have discussions.
And a forum is more structure, like the old forum ways of doing things.
But how quickly in discussions people can post a new discussion, they can reply, they can like they can
share links, videos, you can allow them to to post photos and things like that.
So it really depends on how, how you want to use it.
For some people, the feed is enough, because it really mimics what Facebook does.
But for some people, they want to have places where people go to for certain things like I want both, right? So I want to be able to have that opportunity.
So that yeah, so yesterday
when the internet was down, like when Facebook and stuff was down, that I would have been able to put a post saying like, Hey guys, blah, blah, blah, blah, blah, whatever.
Like, here's another way of being able to reach us or we're going to we're still going to be going live.
So can we go live like the same way that we went not with stream yard? I guess I so Facebook, so
So you can go live with Zoom.
So you can run zoom inside, you know, I've run not this meeting.
But the lab, I've run it several times inside.
What you want to be careful is that when you run it and you record, it's going to record in the cloud.
So very quickly, your zoom is going to be maxed out.
So you have to have a process that copies over to Vimeo and things like that, or the way I have it set up so that
anytime that I record into zoom into zoom, it goes to Vimeo Yeah, yeah.
So you can so you so yeah, so you can if you integrate with Zoom, you can start a zoo from there.
And I think F when you were when we had the lab, you joined the lab course flew by the bus, right? I think you did F right.
So so you don't need they don't need zoom installed anymore.
They just join it from the group.
I probably have a video I'll show it to you.
Like I want to when we when we get to you and we talk about buddy boss, remind me to show you a setup that we've done with groups and I want to show it to the journey as well as a way of showing the different different groups, you'll see because I really like it.
So I'm like you might like the way of of that
Okay, so I want to show you that.
So so so rolly for us today.
So you fired it in, you're starting over.
So what can we help you what what it is that you would like to talk about today, I'd like to be able to figure out a way of being able to get five clients signed up for the my new course.
Like it's not my new course.
It's my recurring course every year.
So this is my new one that starts on October
Five clients for me it's called Yeah, so it's called Sister soul medicine.
It's caused by something.
All right, cool.
Let's, let's do it.
Alright, so you got on your VM.
I got to know VM.
And I'm in an interesting spot.
So my assistant had to take a leave.
So I have someone taking over I've kind of tried to split up her duty.
She's coming back and I love
And I literally when she asked for the leave, I was just about to ask her to do more things.
So her plan is to come on back.
So it's kind of a hard thing right now because I'm taking on some of her duties.
I'm giving this to someone I'm giving this to someone.
But I had mentioned I'm going to my state associations conference this month.
I think it's
And so I'm sitting in the exhibit hall and I was going to have my assistant come with me because she knows All about my business and everything like that, and she wasn't able to come.
And so I ended up getting, I just put it out on my newsletter, like, is anyone going to the convention who hasn't bought a ticket yet because I got a free ticket that I wasn't going to use.
And so I got an
intern, a school psychology intern who had just seen me live in a training, and had said, I would love to come and hang out in your exhibit hall, like your booth, and help you.
And as I started thinking about it, she's, she's kind of my ideal client.
Like, she's a, she's an intern, she's gonna be graduating.
I would, she's the kind of person who I'd want in both of my memberships.
So I actually reached out
to her and I said, Hey, do you have some extra time? Will you do a couple extra things for me? And I'll pay you? And she was like, yes, yes.
I mean, she's an intern, right? Interns always say yes to anything being done.
And I actually was, like, I'd love for you to go into my membership sites.
Like from that new person perspective, and I like want to have a list of questions like, you're brand new, and I have
like a Start Here kind of module.
Does it make sense? You know, types of things where I can ask her very specific questions.
But as we were having this conversation already this morning, I was also thinking, Oh, I would love to have her.
Also give me like, What would you what would you want to see on an email on my website on, you know, what are the words that would make you want to pay money to join this?
Because again, I think she's like my ideal.
Yeah, she's like talking to your ideal client.
So that's perfect.
So I have so I have pretty good newsletter numbers, I have almost 1500 on one newsletter, and I have over 1000 On the other one.
And that's one thing that I'm promoting at the, at the conference is the newsletter.
So when we talk about like the email sequence, I have like a once a month, this is something new
that I started this year, like a once a month, kind of click here to get the freebie and click here so I can make sure I know who's the freebie.
So we're getting the tag for them.
And then they're getting a separate email with the download.
And then a little something you know, about the membership site or, you know, hey, if you really liked this handout, you know, we're
talking a lot more about it this month.
Amy is going to be I think she probably wrote a couple blog posts for me, I want to put the blogs on the website too.
So people who aren't currently part of the newsletter that I can promote that through, like social media and get people on the newsletter list that way.
But I guess because I do it once a month, I don't really do like an email sequence for them.
more of a, like little blurbs.
So can you in your in your newsletter, you're doing a newsletter every week, right? I do.
I have two newsletters, and I do both of them every other week.
So if you're signed up for both of them, you get once a week or two, okay? Because what you can do is at the bottom of your newsletter, you could say, Have you already grabbed your freebie, right? So you don't have to,
you don't even have to say like click here to get you know, like this is this is the download link, you already have their email address, you can literally send them to a page to get it.
They don't need to have to jump through hoops to get it you already had their email.
So you tag them, but you can give them the PDF right away.
I know but then they don't get another email that
promotes the membership site.
Well, they can't because you taught them that they've clicked on the link.
So that can trigger an email.
Yeah, I went back and forth on that.
I figured it's it's it's whether you do it one way or the other.
The idea is that you do it more than once a month because people read your newsletter and if they wait to the end, and they say you know have you already grabbed the name of your freebie and
if they have okay, they know they have it but if they haven't, that's the opportunity instead of waiting for a month to even talk about the freebie because because then clicking on the freebie is showing more interest.
You know it's one level up from the newsletter, and then you get them to what we call an ascension series.
That means 6x express more interest.
So that's that new email sequence.
they've clicked, oh, there is an
interest, they are not just on my newsletter.
Now they are like the equivalent of opting into a freebie content.
So you give it to them.
You talk about the membership, you wait a couple of days, did you get a time to look at it? What do you think? And then you talk about, maybe you share testimonials, you know, from, you know, you can say, you know, we have more resources like this in
the, in the members area, and then you share, you know, comments, testimonials from people, then you wait two, three days.
And then you I don't know, if you have a coupon or you if they haven't signed up yet, you invite them again with what they will be getting, you know, like that would be me can help you with that, right.
So you can have once they click that needs interest, a series of like 234 emails, and you get them out of
the sequence as soon as they sign up.
But if they don't sign up, they keep getting the sequence.
And if they don't buy at the end of the sequence, they are back in the newsletter.
Right? And I guess my question is, so let's say I have a different freebie every month, do they? If they click on the freebie, do they get to get the same sequence every single month? Because so you change
the freebie every months? Yes.
So I mean, what you can, what I would do is, that's what I have with my freebies is, you can have, say you have freebie, ABC, okay? This month is freebie, hey, a, they click, you know, you talk about you, they click on a, it gets into a sequence that give them a two three days later and gives them B and, and talks about the membership.
And then two days
later, it gives them C and talks about the membership.
And then when you change and you talk about B in your newsletter, then you triggers a membership sequence that gives them B.
And then two, three days later, give them a and then two, three, that gives them C, the idea is that once they sign up to one freebie you can give them the others, it's just bringing more value.
Right? Until they have actually signed up.
Is that making sense? It is.
It seems like a lot of content I need to write.
It's It's so weird that you rearrange the emails, you know, the copy is done.
What is the order that you do it? You know, mine says, you you sign up for this.
And then I give them the second one there is to button and then the next one, it's
really a copy and paste and changing links.
It's really not it doesn't have it once you do it.
Once you have one email per freebie, of course the freebie has a certain value of certain copy.
But the order that you're going to give it that just that is just copy paste, right? And Active Campaign person, I guess because of the way
My mind is kind of like blowing up with all of this.
Like, I've been doing it one way for the first two months.
And so she would I mean, she has the knowledge to be able to do this would be able to set up the sequence that if they already clicked on this and already have this tag, and we don't send them that email.
So but you can also say, you know, have you looked into a freebie.
And if they have, then they might
click again to see it again.
Because they you know, they looked at it, but they need it.
Maybe they don't remember they're not sure.
Or if they haven't looked, you know, they can click.
So you can be very strict and say I'm going to look if they have the tag if they don't have the tag or you just have a conversation a you know, I have I have all these free resources for you, you know,
like click on the ones that that you haven't looked at yet, you know, it doesn't have to be like such a strict automation.
Does it make sense? Yeah, you can talk about it and give a link and that's okay.
They already have it.
So I think one of my hesitations, and I go back and forth, because I know what like the research says about every two or three days, I personally unsubscribe from anyone who sends me that many
emails, I'm like, stop it.
Like I don't have time to read all of these.
And so I think that's, I know not everyone is like me, but I also don't want people to unsubscribe because I'm sending them.
I mean, I'm literally you know, everyone in the world gets 9 million emails every day.
So, I mean, what you can do.
I mean, there is, like you said, that was what you think.
don't like it either.
And then there are people that send email every day.
And they're like, this is how I communicate.
So you have to do with what you think is right.
But I think it's also smart to look at what people actually do.
So we may be talking to your intern and asking her, it's not going to be like, it's one person telling you, right? So that can be an indication.
And if she
tells you, I'm fine with it, if it's good content, you know, bring it on.
So, and but if you don't want you don't have to, it's just that if it's not converting, we have to find out why it's not converting, is it? Because it's not for them? Is it because they don't see the value? So it's in the copy or in the message? Because it's the wrong time? If it's the
wrong time, then it needs to be presented to them again, later, right? It's probably not because because he doesn't talk to them, because we know it's the right audience.
So we need to figure out why that they are not joining, it's because yours is it's always open, right? They can join anytime.
So there could be that element as well is that there is no inaction of scarcity.
like, Well, I'm busy.
And look, next month's right.
And I like literally have gotten probably five emails in the last two weeks of someone sending me an email, and like, they're already members.
And they're like, I just, I haven't been able to look at any of your stuff on the membership site lately.
Because everyone's so busy and overwhelmed.
So, so I want it to be and again, I think that's maybe why
checking in with this intern and getting some feedback from her.
I mean, talk about busy people.
She's in school, she has an internship, and she's trying to make money.
So she's a busy human being.
So what would make you know, what on here would be the thing that would make her be like, Oh, this would be worth? So yeah, I mean, it could be I, I don't know exactly what to teach them, you know,
But if that's one of the things and I hear it from you, too, as well, you are overloaded with work is like, how do you? Is that something that you can teach them in the way that they use the membership? I am probably not the picture of how to deal with overwhelmed so but unless I'm like, Hey, I'm working on my boundaries, too.
So but But you see, like, they're having the same thing that
you have is like, Yeah, I'd love to, but I'm busy.
Right? So what would make them? And maybe you can have this conversation, you know, wisdom? Yeah.
So can you save them time? Can you help them prioritize and not feel guilty or feeling like they're missing out on something, or it's hard to say no to certain things.
Maybe there is a part where you can help them carve out the time.
Because if they can cover the time and do the work that you teach, they're going to be better psychology.
And right now they're on this work well, so maybe there is a message like, if you think you're too busy to join, that's when you need to join.
Because, right, because you're you're like when you have too many things you're overwhelmed like too many things going on.
And there is a way then I don't know if that's what you you teach them but like you know, to get out of that overwhelm, so you can actually enjoy being a psychologist you know, and being an you can be a better one.
So, so maybe that's the thing is like, if you think you're too busy, well, that's when you know, it's one of these products like you think I can because I'm busy.
that's that's the one that needed the most.
Right? Maybe that's an angle if you know, they're all too busy.
I get it.
And that's exactly why I did this.
Because I don't want you to be all alone and overwhelmed with all the work and knowing that there are more things coming at you than you can get done.
And I know the feeling I've been there.
Okay, maybe maybe it's in the message maybe it's not in the
hour often you do it but maybe it's and I will definitely talk to her.
I mean, she's your ideal client This in turn, right? That's perfect.
And if you can talk to others that she no other, she probably does she proud.
I mean, everyone will tell her Yeah, yeah.
I mean, maybe there is something you can organize there, like, focus group, do a focus group was intense.
We always say if you can get them at the intern or first year level, they're like, lifelong with you.
So you got to get them early.
Because they are probably not at the stage yet where they are overwhelmed like the other ones that right now they're like, just in the trenches working.
And they feel like that's all they can do.
And for those, it's going to be a little bit harder to pull them and say, hey, there is another
way to do this, and where you can actually enjoy it.
But But enjoy, like you say, getting them at the beginning.
I think there was an opportunity there.
If it works well, with that intern, I would definitely look into doing something.
This is helpful.
And definitely, yeah.
Tell me about that as well.
Like about the cars, she needs to know, you know, about the conversion and things like that.
And, and maybe work that angle,
like if you know why? Because you know, they need it.
They probably know they needed to, but in front of the amount of work that they have to do.
It's not such a priority, because they're not going to put them first.
So you're giving them the permission to say I need to take some time for myself so I can do this work even better, and actually enjoy
So let's see, did we cover? And I was able to set up the group for the forum.
So I'll share when we get to rolling out chef, you'll see I'm using the IOC.
I'm using the dashboard that comes with BuddyBoss I don't think you use it.
You have it.
I don't think you do.
Know, you just use the
individual but I'll show you it's, you might like that.
F and we can probably will have time to come back.
So what did we have here? All right.
So sounds like everything.
How's it going with Lewis the coach? Good preaching.
It's really perfect.
Like, I mean, in the values the coaching or relation to the students
and with me and everything is nice.
I do orientation calls help.
But I feel a bit like it.
It's it's long because there's not a lot of people in the membership yet.
So she she's not she doesn't have a lot of coaching me.
How the meeting? Yeah, coaching calls.
Yeah, so I I'm a bit nervous sometimes about maybe losing her or that she would be like less available in kinds of so is
there a way that you can involve her in bringing in people because she has skin in the game too? Right? Yeah, so she's already when do we call that like, I mean, she has like a commission when she's an affiliate.
But that's really quite okay.
Um yeah, it actually brought in any people yet when they didn't know about mp4 Okay.
Yeah, I mean, maybe maybe you maybe there is some something that you can do the two of you you know,
I know you do a lot of videos I don't know if you want to have her on the videos, but there is something that you can also do like the two of you you know, in terms of marketing showing that there are like two coaches.
I don't know if you want to do that.
But I, you know, because the thing is, she knows people right? That you don't know.
Right? So maybe
like if she if she wants more work.
She can talk more about the gym vocal and what you do right to the people that she knows.
But maybe she doesn't know how.
So maybe you can have the conversation and say, you know, try and come up with a way, you know, something that she could pose some people that she could reach out? Because that would benefit her as well.
So I think that I would have the conversation with her with that, if you if you feel comfortable with
that I would.
So you did get permission.
So, alright, so you want to talk about the overwhelm around the amount of work around content creation, right? Yes, but I mean, I can't, I can't, I can't go around it.
I mean, I need to create it.
So what I'm hearing is I need to create it and not I want to create it.
I would like to have like, more space and time in my schedule to dive in.
It's, you know, okay, I work.
I work best when I can dedicate, like, belatedly long period of time.
I mean, sometimes I block a week, and I do only that, it's really hard to make, like videos and audios that 20 minutes at a time.
I mean, it's not, it's not the way it's more efficient for me.
And it's it is, you know, batching content is definitely easier, faster.
that was only one way around that, right, it's planning.
So it's taking out your calendar and say, I need this module to be done by this date, what needs to happen for me to do that I have 20 videos to shoot.
So I need to prepare my slides, maybe for five or 10, my script, and then I shoot five or 10 video at a time.
And if you can carve out like a
half day, like four hours, and be just in creation mode.
Like from the beginning, listen to the music that makes you creative.
Like wake up with the idea like today is creation mode.
And by dN by noon by lunch, I'll have all of this finished.
Right? That's, that's how you're going to get to it.
Because if you try to do one video here, one video there between two calls.
Jenny's like, okay, and you're actually you're going to enjoy it.
That's the thing, because that's what you like to do.
So like, right now, it's a resistance to create content, because you're busy, make the time, make the time because it's, it's your content, it's your expertise that gives people result.
So you don't want to neglect that.
The coaching is great, the marketing is great.
content is what really teaches, you know, people see you can't compromise on that.
It's ideally, you find a way to actually look for work to create the content, because that's your zone of genius, that and of course, right? I think right now you're worried why is it that you haven't booked like a half day, for example, is that you're too busy, or
it doesn't look like it's taking too much of your time.
It's partly because appointments and in parallel.
It's like a money issue.
Like, I need more people to come in so that I can block time to work on it.
I mean, now, if I blocked a long period of time to work on it, I need to like lock space in the schedule and people that would have been there.
I don't know if my verb is like, Okay, I
won't be there because I have people like on a weekly basis.
And if I blocked down, they won't be there, but so I won't have the money that I would have.
So one thing that you can start to do and I did this and it works is like block.
At least I have them in right now.
For me, it's a full day Friday.
And it's a business day.
There are no cops.
So sometimes I have a call with you.
It's because I say yes, but otherwise it's No, it's a business.
So if I need to record something, I know it's going to be that.
And I can tell you that psychologically on Thursday evening, I know that this is all business.
So when I get up on Friday, I'm thinking business, I'm not thinking client.
And that's where you get creative.
So I don't know if you can do that.
But it only if you can take like, Friday mornings, don't take calls
on Friday mornings and people if people want you, they will book another time in the week, don't think that you're losing money, because there is a half day where people can book.
Think of it as you have a four hour meeting with yourself, the CEO to come up with amazing content for your current and future members.
And that's a very important meeting that you can't miss.
Do you have calls right now? Friday mornings? For example? No.
On Friday morning, I, I you have something else the the YouTube videos.
You do the YouTube videos.
And how long does it take you on Morning? Or from two to three hours depending of the subject and the deepness of the subject.
Every Friday morning, every day, every Friday, every week, most of them most of it.
Well, you have to to block time to create your content.
Remember, like you're in step two, and you have three steps, right? I'm starting to step three.
Now, step three, and you have three steps.
So this is not going to be forever, but you have to create that content.
Yeah, it's not forever.
It's like right now there is content that needs to be created.
Right? So do you have a way to do two videos at a time for you to? Because one video at a time, it's it's more time consuming to like, you'll save time, you'll spend less time doing two at a time than one in one.
You see what I mean? Sometimes I can, but I mean, it depends on the time to more than three years now.
And sometimes it takes me more time to find the angle and subject.
So you know what, because you know, what's happening is that you're taking two, three hours to find the top, come up with the topic, come up with district script, shoot the video, where in fact, you could have an hour in another day in the week, where you come up with your topics, where you come up with your bullet
So when you arrive on Friday to shoot, you're like, Okay, what should I shoot today? You know, what am I inspired about, you have a list of things that you've already thought about.
So you can book an hour, an hour is probably enough for you like, especially if you do it when you're the most creative.
So I don't know if it's at the beginning of the day, right out of the shower,
right? You know, where we have all these ideas.
And somehow, as soon as you get out, they're gone.
Come in, well, then you write them down, I need to have you on like 40 or 50 titles of videos that I know I could make, right? And then you say, Okay, I'm going to do this without this one, and you assign dates, right, and you start having bullet points next to it.
And then when you're
when it's time to shoot, you don't have that time of thinking, Okay, what I should be shooting about, you already know.
So you're going to save time, they're saying the same thing when you shoot your content, you're not going to do you're going to do your planning, right, you're scripting your slides that are and then you have shooting time, but you want
to batch those either into three or four depending on how long your videos are right? But it's all about breaking it down.
But you don't want to do the whole thing in one shot.
That's the least efficient way of doing it.
Picking up a title writing the thing shooting that's the less you do it and when you come for shooting you set up your camera your thing one time you should want if you
want to change some people say you change your clothes but I don't because I'm like it's okay for you to see that actually should all of them I don't have a problem with that.
Some people say you should change close that up.
You can if you want to I read You don't mind.
But right, so then you shoot and you should save all the time, but you've prepared
So it's so much more efficient.
Very, but there is just one way around it is planning.
And really, it's not wasted time.
I know you see it as more time where you're not making money.
But it's time where you're creating something that's going to get people results.
So it's just as valuable.
Because nobody else can do it for you.
That's not something you can
So you got to do it.
And once it's done, it's done.
It's not like you have to do it for every single week or ongoing.
Once your program is created, it's created.
So, yeah, so I would do that, like shoot for these micro micro milestones, right? And block time in the calendar.
And do it.
And if you're a person that likes to see things crossed, then really have it somewhere.
It's like, yeah, dun, dun dun, see the progress that you're making every time that you spend, you know, it's probably happened to you like, say, Okay, I have an hour between to call on this thinking.
So I'm going to work on this, and you try, and you spend an hour.
And really, there was really 55 minutes on good stuff.
And the rest was like, Well, what was what were they, you know,
like, you're thinking about something else, you're there, but you're not there.
It's that context switching? That is so costly.
But now, in those times, I do do PDFs.
Because you know, something? Yeah, exactly.
Here we go.
But I think maybe there is a way for you to be like more effective with the YouTube video.
So you can get some time back there.
And, and then start shooting your content, but for your content,
like, don't go in like, Okay, I need to create step three.
So why is it going to be right, and you expect to write them? Yeah, right.
So start with the planning, have everything planned, mapped out, bullet points, script slides if you need to, and then when you shoot, shoot several at a time, like take a half day and shoot.
And if you have to do it on a weekend.
I don't know if you're okay with that.
But do it on a weekend, you know, people sometimes they when they when they create a program, they work nights, evenings, weekends, they know it's for a short period of time.
But once it's done, it's done.
Okay, thank you.
Well, work all right.
And you also wanted to talk about your connection on the always open, right.
So so you switch from having it close to always open.
I saw the email i i read a living, there was a lot
of things on the email, things here.
And then things here.
I felt like there was a lot of copy on the email, like there was a square here and a square here.
Was it a newsletter? What's email, you email that was talking about that? It's open.
I am on your lists.
So Oh, okay.
That's what I was telling you.
I am I saw, I saw I saw that email.
Alright, so remember, we talked about when it's always open, you have to give them a reason to join now and not later, right.
So either a limited time bonus, or a promo or something and incentive to not wait for tomorrow or next week or next months.
So have you what have you.
What have you done? Exactly.
I know you've sent an email.
you have any you know, having it always open doesn't mean that you can have promotion, you cannot have promotion period.
Like you say Oh, from this day to this day, if you sign up you also get this this this right.
So what is it that you've tried? We talked about bonuses, I tried to make my mind around it actually.
We talked about bonuses and then a student like I said at the beginning I
offered me to like record everything so If I could do a bonus around it, I understand that see me teaching could be a good thing for many.
But I mean, if it's a bonus, they get it when they sign up, right? So I'm already there.
So, so there is two.
So there is two things, there is the thing that you can show them that they are going to get.
So you can give them a 15 seconds of the coaching, you know, like, I'm using those on YouTube, like people share, like, a
portion of like, like, if it's an interview, for example, if it's a masterclass with an expert, they will share, you know, sometimes they do like, a line that Subway like, that's going to be cooked, like for sure, right? Something that they say that's very profound.
And like, you'll see that they take a snippet of the video, and that becomes a promotional video.
And it's super short.
Right? So they give you a taste of what it is.
So you could do that.
You could say, you know, you could have a video and you could say, you know, that's the bonus you're getting, and then you show them a little bit like less than a minute, 20 seconds, 30 seconds.
But if they want to get the full thing, this is the full bonus that comes with joining.
Is that making sense? Yes, yes.
But, I mean, if I was someone who wanted to go in my program, but yes, like someone else.
What would be apart from seated person teaching, as I will see anyway, because I'm in the program.
The portion is not necessarily addressed to me.
I mean, I won't be getting so much out of it, because I'm not at the same level or, or of knowledge or, or of training than the person on the video.
Okay, so I'm trying to find something with, like, real value, but maybe I'm wrong here.
I don't know.
So why do people join? Why do people join right now? The people that are in inside? Why do they join? What? why would why? Why do they want to work with you? Why do they join the membership? Do you want a kid clear and rigorous knowledge and to be able to train
about it on it? Because that's the missing part.
We can find theory in a lot of places, but not the training.
So training human like LeBron don't kind of bizarre, but you mean like to apply to practice.
Okay, all right.
So so then you people are the people that wanted that want to start a training now.
So you want to find
the pain that they are in right now.
They like they are alone, they are not making any progress.
Right? Because they are they the they need a teacher, right? They don't maybe don't have accountability that.
So how do they feel they're probably frustrated.
They know they can sing much better than that, but they don't know where to go.
So you're the solution.
So that's one reason they
should join is to get out of this state of feeling frustrated and they want you want to sing better.
You want training? Come join us now not tomorrow now.
Right? Yeah, if you want it NOW, Join Now.
Because if you don't join now, in one month, you're going to feel the same or worse, if you haven't joined.
So that's one of the it's like it's universal to any membership.
Like if you want
what the membership is give you now then you have to join now.
Because if you don't join now and you don't find another program, in one month from now, you're going to be exactly in the same place.
So waiting is not serving you.
It might even be worse.
Right? So why wait, what what is the benefit of waiting? Unless it's like wasting time when you should we could be getting started now.
So I'm working with
a guy for coaching and and one of the things that is saying He is one of the things that is saying it's about to now it will come back to me that it's there is something like, I might go to my notes and share it with you.
But it's really about like, do you want it now, I mean, if you want it now it's there for you.
Right? So there is no logic into them waiting if they want it.
In terms of the video, you know, and sharing, you know, one on one, etc, I know, that's one of the things that differentiate you with the others is the way you teach.
And that really shows you know, the relationship with people again, you know, people, they do business with people, right.
So the more they see you working, that established, you know, like,
because you can do all the theory like you doing in YouTube, but there is nothing more powerful to me than to see somebody in action.
Like, that's what I was telling you.
That's why I was telling you this, I know some coach do on air coaching, which is really doing life coaching their client in front of everybody, so you can see what it is and how she replies and things like that.
that's very powerful.
You don't have to do it.
It's just one way, you know, to do it.
But in terms of getting them to sign up now, and not wait.
I mean, you can give them bonus, like we talked about, but otherwise, it's like, what's the alternative? Right? You want this? I have the solution? You can try it for x.
You know? And, you know, like, it's, it's how much is it to get started? What's the monthly? Price?
57? Yeah, so it's like, 57 to get started.
Right? So in saying that, you know, like, if they don't like it, they can leave, right? It's amongst too much.
So you have to, people have to know that they can get results with you.
So that's the visibility.
That's why I was talking about seeing your coaching because they have to believe that it will work for
Will it work for me? Am I at the right level? Am I too? Not good enough to benefit from this? Is she expecting that I'm at certain level? I'm not there? Or the other way? You know, like, I am a professional, you know, is does she have anything to teach me? And you can say, you know, you can find out for 57 You know, like, and you can say I mean, right now you've targeted to more
professional, so even better.
But that's, that's, that's where I would go like if you don't want to do the interviews and things like that, that's how we'll go.
And you could have intensive you can say, you know, on this barrier, like if you want to do something for what's the next vacation like the Black Friday? Is it black? What know what is it like, there is something like coming up, right? So when there is
something and you want to do like a promotion for holidays, or something like that, you could add, you know, bonuses and bonuses can be an extra call with you, you know, and things like that, try to find the value that is going to help them feel even better about joining what why would not be join, they're afraid that it's not going to work for them.
It's not the money, we know it's not the
Right? So you make it a no brainer by saying it's only 57 You know, you can cancel at any time, but I want you to come and see and experience it for yourself.
Because it works for so and so and so and then you give them testimonials.
This is what people are saying I wish I had joined sooner all these people that say that right? Yeah.
Is that making sense? Yes.
And and if you can't Don't hesitate to talk about to talk to past members like actual members in if you if you have a way to find out what was there at sauce there for not joining like they're why they would not designations for the joining like what what would that be because maybe you need to know this, what are the objections, when you know the objections you address the objections
before they even come up.
Right so Is that am I good enough like what kind of level so you can talk about some people are coming in, they are professionals, but the way the program is designed if you if you're just getting started Do you really want to do this? It's also working testimonial.
I was brand new, you know, I saw this wasn't for me did.
And you have tons of testimonials you have success stories.
So you, right? So try to identify what would make them say, Maybe I should wait, you know? Okay.
And then I've already said, Yeah, I'd see coaching.
So people seeing you like that really established authority, because they see you on YouTube when
But there is something about seeing you with a client, because they can put themselves in the position.
And we know that your people, they like the one on one part, they like to know that they can book a call with you so they can see the possibility.
So that's why I mentioned an example of someone that does that.
I can, I can see how they're doing it.
They're coaching on half
the hot sitting.
Rachel and GM.
Rachel, and she's back.
She's married to a cine gallery guy and calm.
I think it's like that.
She's a painter is lady.
And she does coaching on hair.
So you will see her she has like a big headset and a mic like this.
And sometimes she has a baby.
And she's coaching.
She's doing it live.
It's not even recorded.
I think she does it.
You don't have to do it live,
but it's right.
And you can see it.
And it's I don't know if it's noticeable multi seven figure but it's seven figure business.
So it's working.
And it's a lot of her.
She has a team and coaches, you know, like you have and not not one more.
But that's kind of what she had like she was doing one on one then she got coaches to do the same.
She's just more like, two, three years in compared to you f right.
But it's a very similar thing.
She has a program and then she has people can work with a one on one.
So that's why she's showing it.
She's showing her knowledge and how she worked one on one with people.
Let me know if you can find her and then I'll tell you the thing on Facebook.
And you'll see she does challenges she does.
She does something on she does Pinterest and then she does also blogging.
Making money with blogging so okay, yes.
And then Ronnie does it as well.
She does hot seating.
All right, Molly.
So all right.
So we said we're going to look at what it is that I did that for gosh union Yang, I see no, I'm gonna start
want to show you by the bus know Janet carrier, marketing carrier mentor.
That's what it is.
All right, Michelle is queen.
Can you see? So? So these here are basically
So they have no groups, there are forums.
So if I click here, then there is a forum discussion, I can start a new discussion.
I can click and I can reply, I can subscribe.
As an admin, I can make it sticky that adapt, right? Like if I come back here, basically, they have one through five.
And those are the five that this
person has access to.
And this is basically a link.
If you look at the URL, I don't know if you can see but it's as foreign based in France just to follow.
So you can organize it this way, you know, like the traditional DB price from like This, this is a way to organize it.
So you can see that that's basically all that she has is this.
This one doesn't have any discussion, right? But like this, this is just the forum, it doesn't have
the group feeling the group feeling is this, right? So you have members, you have the feed, the feed is everything that's happening, right.
And some people use just the feed in the feed, you have everything.
You have people joining people posting questions, it's already mingled.
And then you can have discussions with sometimes people posting discussions and
And then here, you could create your forum, tech discussion, things like that.
So I think personally, that it's more confusing.
Because between the group and the forum, people are like, where do I post? Do I come to discussions? Or do I post in the feed? So I kind of I'm starting to like better the forum, which is what you have as well, Jenny? Right.
And I really like this way of just saying these are all the places right that you can.
So with the
forum's like, so would I be able to have the discussions where only certain people would be able to have access to them like so for my membership site that want only people that are in that membership will have access? Absolutely.
So this forum are tag based? Okay.
Okay, so you choose who has access.
So here, I am an admin, so I have access to everything.
But you could
So you could have a dashboard like this per program.
Right, so having a dashboard for each one.
So I mean, here, there was just one program.
But like, if you have different levels, let me let me show you what I mean.
See, here, they have three levels of membership, right.
So if I am a student, maybe there is there
could be a dashboard with three forums.
And then if I go to early career, there is the three and there is two more, because I'm only carrier.
And then in the advanced, there is three, two more, and there is one extra, which is just for advanced, right.
So everybody will only see it, it really depends how you want to organize it, you can have one page where you have everything, and maybe the student
only see one and two, and then the advanced see 123.
And then the more, you know, advanced sees everything.
See, and I haven't I haven't done a number of it's like the course that I'm doing right now.
But I also have the membership and I have people that are cross based.
And I don't want them to have to go to 50 million different places, like I want them to be able to go to one place, so
that it makes things easier for them, just because there are a lot of people that are not techie.
And so the more complicated it becomes the more challenging.
Yeah, it is so so what you can do, so we don't have it here because it doesn't have groups.
But you can see here, if I click on my groups, I think it works.
Okay, no, it doesn't.
Let me see.
Maybe this one does.
So you can see here that you could have a page like this, then it shows all the groups that they belong to.
So if they have multiple programs, again, you have to also organize it, like you said, in a way like do your people have multiple of your programs, several of your programs, or do they have just one? Yeah, they have multiple like many of them have because it
because I do different courses at different times.
So like my life hacker is the one that has the like that's my my membership is that throughout the different times is that I give them access to different courses and stuff as part of like them being part of the program.
So so what I do, what I would do is probably I'd have a page that's called like forums or community and I would have all of
them and then I would make them conditional display, meaning that they only show if they have access.
That way, it's one page for all the community on the communities that you have and then you make sure that you know in the description you say, you know, it's for these programs, etc.
Like it's self explanatory.
You can even add images, there is download images here you can see like, you can
have tips like this and things like that.
And that way they have access to only what they are tagged.
With my but then you just have one Okay, that would actually work better.
So going back to my thing, so.
Okay, so what we wanted to talk about volley.
Okay, so you have this program on October 12, and
it's October 5/5.
And you want five clients in this program? Yep.
And that's your quarterly.
No, this is just a course.
So once they have access to this, they have lifetime access.
And so then this will actually take them through until March, when, because I'm going to have another so Sofia lightbox is going to be open again in December.
But then the when we're done this course in five,
in five months, then it's going to be an invite to sister so medicine in in March, because my goal is to have, so all things lead to so for life hacks.
So like, this is my course, one course that I offer in the fall.
That's five weeks.
And then because my ultimate goal for my membership is that it's only going to be open once a year in March.
But right now it's open every quarter.
quarter was like even when it's not open is that we're still going to have our opening ceremony for each season.
Okay, so Okay, so this course, do you have the sales page already? Have you've sold it before? Is that Yes, I sold it before.
So now I'm looking for new people.
And so but because of firing everybody at it kind of in the middle of September didn't allow us to be able to have.
So I've actually changed
So I've actually postponed the date, because it should have been.
And actually that works better anyway, because then it takes me closer to sofa like ox opening anyway.
But the so now it's after Thanksgiving for us, like in Canada.
So thanksgiving for us is on October 12.
So that's when it's going to be starting for us.
So now I'm going to keep it at this time that I'm
going to open it every year at this time for this particular course, but you can only sign up for this course five months, you get bi weekly group coaching, so the hotkey seat coaching, we get the group's a coaching bi weekly as well, as they get every two weeks they get new lessons that get dropped.
And so they get 10 lessons in this program.
And so the sales page actually that was
So it's a five week of five months, five months.
Did I say five weeks? That was a five week in there.
So I'm like okay, so five months? Five months? Yeah.
And then 1010 lessons over the course of the five months.
And you already have the cell speech? Yeah.
Okay, here we go.
And our Robin did a few tweaks on it.
She changed up some colors and things like that to make it more softer
and more inviting, will be nice, natural person.
Yeah, this is the new person that I just hired.
So the other person that you referred me to we had a session and she's never even good may quote.
So I was like, I guess you don't want to work with me, at least send me a message and say, yeah, what was it? What was it? That was the Suzanne had referred somebody?
From your mastermind group? Yes.
So she referred somebody I had a meeting with her.
And she was supposed to get back to me with some ideas, her and her husband because the two of them work together.
And they were going to give some ideas and I haven't heard back from her.
Okay, I'll let her know.
Okay, so join.
So system and they see now.
And so, do you have people on a waiting list? For this? No.
Do you? Do you have any plan right
now to sell this like so Robin's actually done a series of emails.
So there's a series of emails that have gone out.
And there was a series of social media posts that were going out prior to the so I I know that I don't know if she had one yesterday, but there's a series of different posts that are that she had ready.
So there's an email that just went out.
So every day or not every day,
but like every time of the emails, I think it's every two days that she has come and join us email and with different feedback and it goes out at 1111 every day so or like each time okay, the emails And then.
And so it's going to like the people that are on my email list and in she's posting inside my Facebook group as well as the emails.
Okay, so several things that you can do.
of you tagged people that I've looked at it the last time but didn't join it don't know who those people would be.
Like people that would have clicked on the link in your emails, but not join.
I don't know.
Right? Okay, so tag, people who clicked? Yeah.
So right now, when you send emails, make sure that they are tagged when they click on the sales page link, because that shows interest.
They are curious, they are going to go see and then they're only a bit warmer than everybody else on your list.
So I won't have that because that nobody's ever said that right? That's fine.
So you can tell your is it rubbing cotton? Yeah, yeah.
Then ask him him her her Hasker to make sure that they are tagged October 21.
Sales Page clicked, okay, program name, sales page clicked, okay.
Because then towards the end, so you know, when when you launch a course like this, you have at the beginning people that buy They say people that buy at the beginning people that buy at the end, that is when you build a an a warm list of people that actually know that it's going on? So right now, you don't have that? No.
So that will be good for next year when exactly which is so you can
always the best we can do right now is build that you know as as as we go, right? So it's knowing when people click because you can segment them and you can say those are people interested, they'll click on the sales page link.
You've, you've had a campaign, so you are in active campaign last time you launched it.
Alright, so there is a way that you can go and find out everybody that went through that
And that didn't buy.
You know that like? Yeah, I mean, it's I don't know, it's is her level of Active Campaign.
But knowing like, what you're trying to do is like you have your whole list.
And the problem was your whole list is that you cannot send a is sequence to sell like this, to call people to call people to people on your list that have not said, interesting.
So if you want to do it, when people
launch like this, and they don't have an interest list, what they say is they sell they send to their whole list.
And they say, if you don't want to hear about this course, again, just click here.
And you get them out of the sequence.
Because you might have people that leave and unsubscribe, because they don't they're tired of hearing about this course.
You see? Yeah.
So that's a
first way to segment the other way, by telling people if you don't want to hear about it, no problem, just click here.
Right? And then you make sure that then you can keep doing your communication on the course that you're launching.
But you're removing people that say, I don't want to.
I'm not interested right now.
Are you? Are you going to do any live in the news? That was my plan yesterday? Yeah, I know.
Yeah, that just didn't happen.
So because like our launch has not been very, very planned.
Because like I said, it was all kind of change.
So so like, this is the only week that I have to be able to launch it.
So do you have a Do you have a freebie something that's linked to this effectively? Like that's the other thing too is like so yeah, it's not been it's not been set up properly.
So Robin is working on setting it up so
that it is but like, by the time she gets set up, we're going to be getting close to it.
You know what you can do? You're looking for five people.
So let's look at it like when you're launching a coaching program is like you can totally do it.
Do this one by one.
So that means that when you do a live this like if you're interested, posted type, yes in the comments, and I will DM your link and you give them the and you can add
these people literally manually all you need is five.
I mean right now you're not trying to build a list of hundreds right now.
Because what's going to happen is right now you do alive, but you don't have any free content to send them to to warm them up, right? So you're going to get the people that absolutely want it now.
And then you can have the one on one interaction, right? You're not going to be able to do hundreds.
So might as well do one on ones, you know, really well, the like, the low hanging fruit is the one that you're going to have right now.
Yeah, cuz like the maximum number of people that I want in this program at one time is no more than 20 people anyway.
Okay, so like each time, so like this, this time, I'm looking for five.
It is like, you know, there are five seats.
So like, it's, it's, there are five seats, it's five
months, and present the program and say, if you're interested, click me in the comments, and then I'll reach out.
Okay, and then you DM me, and then you do the thing, if they want to hop on a call if they want to do the same.
You say yeah, I'm sending you the link to the page.
Like if you you don't promote the same way, if you're hoping to get 100 sales on a course? Or if you need five? Yeah, right, you
have to make it exclusive.
The only five seats is first come first serve, like at this point, like five seats would actually help me to be able to kind of navigate financially for the next next couple months.
So just just send it like that, like it's a VIP program.
Like it's not like a course that hundreds of people can take, I have five seats.
So and sending the emails, just
saying, you know, there are five seats when one is taken, you know, there are four seats left, if that's you comment me in the in the comments on Facebook, and then I will reach out.
That's what I'm going to do for my program.
So watch me.
Because like I said, I don't want, like, so if I ended up with more than that I'm okay with that,
like, so long as it's not more than 20.
Because like, I'm yeah.
I'll bring this, let them come in, let them come in.
We'll deal with it.
At least you can do many things.
Because like, the thing is, is that anybody who's previously taken the course they can jump on the live calls again, as well.
So like so then, which means that that accumulates because the goal is to be able to get them into soulful life x which is
the monthly membership.
So right now, don't focus so much about the automation, send the campaigns, if you need five, you can do it manually.
Okay, sounds good.
All that needs to work is that you send them a DM you have the conversation, they want to book a call, they can book a quick call with you, if you know, they want
to talk to you.
I mean, four or five.
How much is it? Um, it's not very much.
To 22, I think.
So probably not to call like, yeah, 55.
It's 555 for the five months.
And then, like, discounted prices and stuff.
And then yeah, just make sure that you can send them the link, and then the payments actually work.
Yeah, that part there works that that was already working, that part never got broken.
So that was something I did myself.
So that was one that works.
But she just kind of made it so that like I said, the pictures and stuff had a better flow for it.
So so like, I've got monthly 171 22 If they want the smaller package, or 245 a month for the bigger package.
So 555 777 or 1111.
So if you have a monthly payment you have is.
So that's a lot of options that they have to go
Let me just show my screen quickly.
So I just clicked on the on the button here, join.
And they have the six options, right? Yeah.
And do they know do they know about enhanced essential to ultimate so you're going to talk about that right? On the on the live.
And so and people did sign up last time set up like that, and I know that I don't like the setup of it.
And maybe I need to do different
toggles, but for this time, I'm not.
Yeah, doing that part.
I think one thing I noticed is that this one's working.
I think I clicked on one that didn't work.
Sign up now this one.
Okay, which one was that one? So it's the this one sign up now.
Okay, it's time to invest.
You're trying to invest in you.
So yeah, if you need five, I will just go like that just make the connections.
And I mean, people will come to your lives in, you know, so you will have people, you know, maybe, probably, you know, asking questions and things like that.
I'll say me to find out more and things like that.
you can still do it, you know, by email, but I think that's probably how you're going to get your five is like this.
I think do you mention it that it's five? Only five? No, because typically, it's normally 20.
So like, my goal is to have five, right.
So like for this because of the timeframe.
So when I launch it next time, I obviously want 20.
actually I don't think it even says that there's 20 No, I don't think there is either.
So but I mean, I personally would say five seats only, like it's an intimate group of five people.
Okay, there is real value in that they know they're gonna get your attention.
For five months.
There is a difference being in a group program with 50 people
and with five.
It's adds so much value.
So much value, except for that they're not going to be only five so it has to be because people that are worth it because of the call.
So So you can say so five seats available.
Only five seats available just a small thing, but it shows up even more on my side.
Where it says next adventure.
The U R E gets lost in the fire.
Oh, yeah, it gets.
So on on my
It stops at you.
I can't even see the RV.
I'm like, Oh, yeah.
Oh, like this? Yeah, yeah.
Yeah, you don't hear about a nice, essential, intimate, perfect.
So I meet with Robin this afternoon at two.
So yeah, just making sure that the links work.
And which they do here.
And yeah, invite people one on one, just say me something in the comment.
And I'll send you the
link and just make the connection there.
Because you don't have any free content to send them to.
So you want to make the personal connection.
Because last time, what I did was I had a free program that I did live.
And that was my, my link in and I ended up with, I don't remember how many people that I ended up with, in total, but I had done several people in the group.
And like I said, so
they have, and I ran it like two years before that.
And then so I had those people that are able to come back for the live group group coaching, because the content is the same.
So like, that part doesn't change.
So the content itself and what what it is that we learned but then, but it's that refresher of being able to kind of like cam going back through the program again, and, and
doing like a full reset kind of thing.
So and that's something that everybody that are sticking in can come back on their next rounds, they can come back on the live call.
So make sure that you mentioned it when you do your life.
Okay, like that, you know, we have five new seats available for this round.
And then we have the people that have, you know, joined before which we can always
That's important for people to know that they can do it again.
Because most programs they give you access to the curriculum, but the live calls you can't join on the live unless you pay a small fee.
Okay, well, and that may happen later.
But right now it's just yeah, and it's not costing you anything to bring them in like it's it's a you can do that when you
have a lot of people and you want to give people the new people space.
And because of the things that we actually teach and that we actually go through is life happens and so like we've made some improvements in our lives and then by redoing the courses and going back through again, is that you change one more thing, right? Yeah.
And then so it's like, okay, so now here's my next my pressure and my next
And so then it gives that next that next to be like, okay, like what? I've mastered this, I've been able to set boundaries really good or yeah, I've been able to set boundaries only with my family, but not my work or vice versa.
Do it again.
Yeah, like we're coming back around for the next round.
So that's what we call the spiral staircase is we revisited the same thing,
except that we are in different space in our life and in our business.
And we can always go back with a different perspective, something that you picked up, you might not have picked up because it was like way over your head, the next time you will pick up.
So it's, it's huge when they buy a program and they know that they can, they're going to learn one thing by going through it that
they will be able to do it again, at a whole new level with a new perspective and get new results again.
So that's that's important.
No, really, like, don't, I would say, don't worry too much about the tech.
It's really like, right now is the time that you have.
It's focusing on connection, connecting, and connection after emails go out.
But like, do the live and connect
with people one on one.
And if you feel like if you know, people, that would be good candidates, like people that might have joined, but didn't or they join another program, or you have worked with them, like, reach out to them? What you can, yeah, you're you're doing you want the cash? You know, sometimes programs like this, maybe not for this round.
But you know how they have like,
bring a friend.
So for you, I don't think it's going to help you because you want five people actually pay full price.
Yeah, I want full price.
And so whether they pay in payments, or they pay in? Exactly, yeah.
Because sometimes, you know, when you go through something like that, and then you have a friend is to say, Okay, let's do it together.
Because they are accountability buddies.
You know, they do their own thing.
So probably not for not this one.
But there are things that you can do like that to entice people to join and have to so maybe there is a discount if you did get two tickets.
You don't have to worry about that right now thing but like the opportunity to do things like that.
Well, and so actually, it just made me think about the
the person who I have a session a one to one session with is that because of everything that happened with my dad dying, I've had to extend her one to one sessions.
But I'm going to, to mention to her that we're opening up and it might be a good thing place for her to be.
Yeah, and just Hello, but I just have five seats.
Yeah, mention it.
You notice like I just have five six, which is
true like you.
You want five six? Yes.
Can you did you already talk about are you bringing in since this is a lifetime membership? Are you bringing in the other people who have already been members to let them know? This is opening up if you really loved it, invite a friend tell something, you know, to come along.
Most of them do that.
But yeah, so invite a friend.
Okay, I will actually
reach out to all of them again.
Hey, I really need your help.
I mean, they're the ones who have already seen the benefit of it.
And they're gonna and they're looking forward to coming back.
Yeah, right so I have five different people that are for sure saying like, Oh, I'm really excited to come back so
Okay, so I don't know if they brought in a friend could they get something special from you? Yeah.
An extra one on one call or you get a call with you? Yeah you could even do like if they bring a friend especial call the two of them and you like, you know, like, accountability thing.
You know, I like that idea.
I think about Yeah.
Okay, I like that.
How does that sound really? That sounds good.
So I'm going to, I'm getting five clients.
Yes, you are.
Okay, and the back and is going to work properly this time.
Yes, it is.
And feel free to reach out.
sometimes you have troubles and you don't.
So send me an email and reach out.
Well, and I think that it's helpful that Robin knows access ally like that is extremely helpful.
Okay, so speaking of access ally and Buddy boss, though, so the integration, so do they have it set up that there's an integration or do I still need that integration? So you'll need that integration from
So I'll send, I'll send you a link to both Chase.
You're gonna be Yeah, I'll send you the detail.
I'll tell you the options that you have.
And then I can make a quick video for Robin to set it up.
So you save some money there.
I was going to add Natalie, I sent because Facebook was down yesterday, I did send an email
to the, your team, because one of my order forms was off again.
I don't know why.
I think it's done.
So um, let me tell you what it is.
What it is, is access ally in their update, they have strengthened the CSS design, by putting important exclamation point important, you don't know coding, but if you know coding, that means that whatever the setup goes, as priority of
whatever plugin does, so we had to create a plugin that removes that thing.
Because you know, there is an order of priority when things are loaded, you know, there is a button, that's one color, and you come back and you change the color and sometimes, right, and then if you put an important, you always win, but then that means that they overwrite other things, which is not
And you had it, we put it on one site.
And because I asked again, you know, didn't you fix this that was for the whole site, they said, it's the other one.
So, and they so accessible, I think hasn't really changed.
It's Divi that has changed the way they are.
So then you should never use important, but they do a lot accessorize.
And then you get into trouble like this.
So but nice good
on those sites.
I had someone who was so she felt so bad she was because I was like, oh, sign up for my other membership and blah, blah, blah.
And she was like, um, by the way, the order form didn't work.
And I had to click on it 10 times, and I finally got it to work.
And then she was like, and then a bunch of your videos are gone from the spot, because, you know, I did a bunch of updates.
And I was like, Thank you for actually telling me like, I don't know how many times people go to that.
And they're like, she's missing videos.
I don't know, if I I don't look at every page all the time.
So thank you.
And she was like, I'm so glad you took that the way it was intended.
Okay, um, are we good, Jenny, or anything else you want to
So I have been working.
Remember, I talked about metrics last time.
So of course, access, I did a little trick on me, which is they changed some of the labeling and things like that.
But so the functionalities are the same, but it's just the naming.
So, I am going to do it online, which I have done, but you know, there is knee playing with you
trying to understand and me shooting a video for you, right? You don't want me seeing struggling setting it up, right.
But if you want I'll be happy to set that up for you guys.
Like I'll show it to you.
And then you say yeah, I like it.
I don't want you to spend hours trying to look at it, I'll show it to you, I'll show you where it is if you have somebody on your team that wants to spend the time learning, knock yourself out.
it's really not the most easy thing to do.
So I'll just show you and then I show you how we can do new members generate lifetime value and things like that and we can set up those defaults.
Okay, that'd be great.
You'll have seen enrollment as well.
So that is coming up.
Do you have any other thing that you want to discuss about that? Is there a simple like, mathematical way to do the lifetime value
with good data? I mean, because my lifetime value is not tied to access ally because when they take coaching sessions like It's not in there.
So I worked so hard to feel the documents you send for the mastermind.
So I did it.
But it took me like, really a big amount of time.
And I was wondering, is there like a simple way, simpler way? I mean, the easiest way is when you have all
the payments in one place, if you don't have all the payments in one place, you have to aggregate and consolidate somewhere, right? So so you're doing it on Excel, basically, on an Excel file? Is that what you've been doing? I was, it was so complicated in my head that like I did it by hand, like no.
Like, every person had the monkey membership.
so probably, so probably, what you can do is you can look at two different numbers, you can look at the numbers of lifetime value from recurring, which is the membership and that one you're going to get from Access ally.
And then you can probably do an average on, we'd have to see how that works.
But the money that you make from one on one from people that are members, like how much? How much the
the one on one sessions for people that are members, I think almost all of them are now Right? Or do you still have clients that are not in the lineup? Some are not right? So take those out the rest of people that are members, right? So you're going to have two numbers, you're going to have the lifetime value that comes from your recurring payments, that's from access, right? That's going
to be easy.
And then you're going to have an amount that's from calls from people that aren't members.
And then you can divide that by the number of members.
And then you'll have an amount per member on average.
Right? And if you do the sum of the two, then you'll have that doesn't make sense.
Yeah, that does.
So all you have to count right now is your one on ones
because I don't know, you know how you do it.
So remove the ones that are your past one on one clients that just do one on one, and look at the one that buy within gym vocal, like a paid session, right? And look at how much money you're making on a period.
And how many members you had on this period? And look at how much money that is per member.
Right? And then so you'd have two members, and then you just add them to have the lifetime value.
The lifetime value, you want to look at it on the fixed period.
Right? Because lifetime is relative if you've had a membership for three months, it's over three months, right? Yeah.
And it's from a turning point.
I mean, so if I would do that, for some people, it would be like
$10, 000, because they're with me.
And that would not be good for the numbers, because that's not what you want to look at.
You want to look at from the time somebody joins the membership.
Right? So access ally calculates that the lifetime value is from the time that they actually stay.
So you want to try to replicate that with your life?
Yeah, except for the manual entry.
Do you know if there's a way to connect both of them to manual entry so that you can unify give access to someone manually? I have an automation like manual access for Do you have a lot of people like that? Do they pay? Too, two or three of them are? Okay.
So what you can do is you remove them from the equation.
Like don't count them as members and really just count the ones that pay, especially if they are a small number.
So they're not going to show up in their lifetime value.
Because when it calculates the lifetime value, it's not going to take all the active members, it's going to take the active members that have an active subscription that's paid.
So it won't count
those people that you added manually because there is no active subscription payment.
So I would I would not come them.
If you want to come them come them separately, but you I don't know how much they paid, but they paid maybe it's something else, I guess it's not completely free, right? They paid.
At some point they took annual subscription, but they didn't
want to take I know them their students like past students, and they didn't want to use any credit card or PayPal or they just kind of against credit, or I don't know, okay, but they did send me like a bank transfer.
Okay, well, I gave them access by that automation that we did.
So I would just take them out unless you start to have a lot of these people because what you're scaling is the
people that actually pay the subscription.
So that's the number on that you that you want you to get this.
How long does this people stay? Okay, okay.
Anything else? Ladies? are good.
So Rolly, let us know if there is anything that we can do.
To help I'll keep an eye out on on your life.
I'll come on, if I see you
on LinkedIn these days, but if I see your command and support you see.
All right, thank you ladies.
And don't hesitate to reach out if you have any questions and I'll send you all a link if you want to book a call with me like mid month at some point.
So we can focus on either the tag or a specific strategy or whatever it is that you need at the time.
Okay, sounds good.
Thank you ladies.
And that, that sounds really unkind and horrible, but I don't mean it like that.
But it's, that's really what they want.
So they will, some of them will go to 100, gay or whatever, but the majority just has an idea and want to bring it out into the world, and they're not real entrepreneurs.
So I am pivoting a lot right now, what they want is they want a Marketing Guide, they want like a
roadmap, they don't want to do because I have this amazing program with when they would go through the program.
And they would implement everything, they will be at 100k.
But they're not doing that because they need someone else to tell them to do it.
So what we're doing right now is focus everything on the marketing.
So it like we created three pillars, the self love, self care, really understand who you are, find your zone of genius,
money mindset, that's one pillar, then the other one is just playing marketing, is showing up doing it going out everything.
And then the third one is implementing an action taking.
I created a completely new, really beautiful sales page.
And I haven't changed anything on the inside.
So I'm changing everything on the outside, just to get
more people in.
And then because I have actually only 50 paying people, and the rest is all I mean, they're in there because they they work with me in other program, which is crazy.
So we are going to release this self care, self care guide for successful entrepreneurs where it is all about really great self care strategies from my own clients.
And there is there are they're read this really great content in there.
And so we're making that into a funnel.
So that's basically what we're doing right now.
So no mirror queen of your business, but just marketing get clients, you're like that.
Okay, so that's for the club.
That's what a club? And is the idea still that you would feel feed the
LEAP program with the people from the club because of this, there won't be a portion of them we will want.
So we're really changing language and messaging, and we're steering steering away from the you don't fit in, you're different.
And that is just like, we're actually really focusing on women who want to be entrepreneurs, because my guess is that the women who they don't want to be
entrepreneurs, and they do want to be successful, but there's only a small amount of them, that will really make it and that's completely okay.
And so the clap is for those who just, they just want to get their idea into the world, they want their, they want to sell their necklaces, or they want to sell some sort of coaching or yoga or whatever.
And then at the same time, there's the people who
also sell yoga, but they make Yeah, hundreds, and actually scrape because people to get clarity, they have to take action.
So that's basically what you're alone in them to do is to say, let's just market it, let's go on it and see if that's something I want to do.
And for some people, it would say heck, yes, then they can go to lead and for others who say, Yeah, I like it, but like, I'm not gonna you know, you know,
they're never gonna do the work.
And those will just stay in the club and maybe this is a side hustle, you don't think on the side and it's not something that they want to grow which is okay too.
But then you're not frustrated by not doing anything.
So and then there is the small group that really goes all in and has like huge launches and they go to the mastermind.
So then you're not frustrated by these people.
I'm I don't like people who don't take action.
I find that really hard to deal with, I find it hard.
But when I see that someone has really great product or a really great idea, and they don't take action on it, it feels like such a why a money is there.
But yeah, so two of the things that you need to share that are big wins, I think one is you closed
your free group 6000 people, I think, all right.
Sadly, they it won't make an impact on their life, because they were not doing anyway, it was entertainment.
And it was your time and it was frustrating you.
So that's gone.
And you hired an amazing online business manager, we actually kind of keeps you in line with going following screw a plan and not doing 100 things at a time, which is perfect.
And I have a question.
When do you hire a community manager? Because I actually want to be out of the master membership as much as possible.
So is that for the club? Yeah.
So what is the I guess it depends on what the goal of the group is? Is the group an integral part of the membership? Where they actually they are allies, they are getting trainings there, and
things like that, or? Yeah, so I think the majority, never even.
They, they only take action when it's happening in the group.
Okay, so the group is a big driver.
So you need somebody, well, I need more than just someone to be in a group, I need someone who will do, because we're going to bring in experts, outside experts to talk about Pinterest, and SEO.
And so that will be as
much as possible my own clients who are in the brave leap or in in mastermind, but they need to be interviewed and everything and I just don't want to do it.
I want someone else to do it.
And it's totally okay, at this point, price points.
They don't have to have access to you.
They don't mean you can come once in a while and do something just to show
Oh, I'm here.
And by the way, I'm my focus is over there.
Do you want to come? So I mean, you need somebody if you're not going to do it, and it needs to be done, then you need somebody now, if that's going to be part of what the club is there where I'm at.
So when, because there is so little money coming in for the club.
So it's a little bit like a chicken and the egg.
It's the chicken and the egg.
So this is the thing
is like it's all about setting the expectations.
When they join the club.
What do they get? Do they get interviews with experts in the group? Do they get support in the group? If they do somebody's got to do it.
If you don't want to do it, somebody has to do it from day one.
So it's about giving them what they get to support stick so they get it.
And so that's all taken care of by mean,
actually, everything has been taken care of.
We're doing it.
We're doing it in the group in the club in your team.
So we have Natasha was doing the laughing up and everything and the coaching.
But she is more like that and the Lovey Dovey, and you're amazing.
And I just need like a smart brain.
Okay, we need to organize this, and then we need to do that.
And so it's like, the membership is potentially something that can bring in a lot of money.
But now it's leaking money.
So let me ask you, is this membership, the priority? Is it when you're going to put effort in to bring in more people because if you're going to put efforts to bring in more people, they have to have a great experience in the group.
If right now you're just letting the 50 people which seems to be happy the way Yes, and you focus on Leap or the mastermind.
So it depends where you put your focus.
But if your
goal is to make this grow these get more members they are there is to make it a movement where people really feel like, Oh, this is going to change.
So if I do self care and self love, I will make more money.
Which I can prove by now.
That's so it's easiest way to bring them in.
Okay, so I would say the moment to hire somewhere, is when you feel like you're not delivering what people need in this group.
delivering, I'm still delivering, but it's always, at my cost somehow, without you so.
So you have to have somebody to replace you.
So if you don't want the cost, it's your time.
When if if right, somebody has to deliver it? Who is it Community Manager? Nobody? How many? How many? How many members does everyone has? I have over 201 membership and about 100.
And the other? My Groups are not very active on any of the
community forums, though.
They, and literally they're there for me.
Like they they want office hours, they want my you know me to answer questions for them.
So that's not where I need the help and support.
I've tried to do lots of like, ask your questions here.
Ask your you know, yeah, yep.
So so that's why it's really depends on how important the group is for
One thing that you can look at is do you have somebody in these 50 people that you feel could do the job? Yeah.
can reach out to them? Hey, lifetime, access, free access to the club.
In exchange, she can help monitor it, manage it, and maybe interview some of the experts.
You can do it with her at the beginning.
And, you know, it's like when you're looking to hire looking within you're the people that share the same
values and that being with you for a while is a great way when F comes.
That's exactly when she did when she needed a second coach.
She said, I think I know someone and it works perfectly.
I'll just ask her.
Okay, you can remove yourself.
Okay, we can do another round afterwards.
wants to go next.
What do you do you want to go next? I'm dying to hear what's going on.
So I have my meeting right
after this one.
I have my team.
We have 39 people that are now registered from where we were.
So I'm not sure why the momentum is picking up now.
But it's picking up.
So what's still not where I want it to be.
So I wanted to have at least 100 people signed up for the free workshop.
And so in terms of tracking, I'm not sure.
So I won't know
that until I actually see them.
So the sales page didn't end up changing up the way that like with some feedback, so I got some changes made.
But then we needed to switch over to sofa LifePak.
So we can get that one moving, because it's because the doors opened for that one yesterday, which is what we're hoping the workshop is going to be bringing in as some new people into soulful life hacks.
That's the goal.
So we had to shift
gears to getting some work done on the sofa life hacks.
So, so right now out of the 39 people that we have there is 1-234-567-8910 1112 1314 1516 1718 19
So out of those 39 people 19 of them are people that I'm familiar with.
So that's a good thing because that means that's 20 people that I don't know.
Okay, so so I've got that, if not many people, at least that have signed up but I don't know anything about them.
So the The goal with the workshop is to try and create a lot of engagement inside the Facebook group.
have 330 some people inside the Facebook group that have not signed up for the the membership and not everybody, because when I first started my group, I didn't collect email.
So not everybody's on my email list.
Okay, so I only started that probably about a year ago.
So and if you don't give me your email, you don't come into my group.
So that's I've said, stayed firm with that one.
So unless you're already on my
email list, then if you don't provide the email, then we don't put you in.
So that part's been good.
And so right now the girls are going through and making sure that anybody who is not inside the Facebook group that have signed up are being added to the Facebook group so that they can they can join, to make sure that they're not going to be missing out on the lives.
So that's the goal.
so I'm going to be going live between this call and my meeting call, like my meeting call to do another live just to say, hey, we're starting today.
So don't forget to jump on, if you haven't already jumped on.
We've had a lot of questions about whether or not they are going to be jumping in if there's going to be replaced.
So like we've answered that, and yeah, so that's kind of where I'm at right now.
Okay, have you so the people that are in the group, the 330.
Most of them are not signed up to the free training, obviously.
But you're going to do it in the group, I'm going to be doing it in the group.
All right, so you're getting 39 new people, but we have throughout your 330 in the group.
So um, you don't know if you have all the emails of the
people in the group, right? I know, I don't have all the okay.
So one thing that you can do is when you do your live, you could say that you're going to do the free training in the group.
And they need to sign up to get the workbook like to get them not just because if they know it's in the group that like I'm already in the group, excuse that the replays are only going to be available to
people who have signed up after the 17th.
All right, so on the seventh mentioning, yes, yeah.
So the on the 17th, all the videos are going to be taken down outside of the group.
And only the people who who've actually registered will have access in the portal.
Alright, so keep mentioning it, make sure that you sign up.
So you will get the replay and get the workbook that you need to
really take full advantage of.
So and the other thing when the team is doing is that they are they set up a spreadsheet.
And so for everybody who's signed up, they have assigned each one of them the new member, like the people who've registered with a with one of the girls, and so they're going to be going in and talking to them and doing Oh, so that's good.
going to be trying to get like doing the sales a lot better engagement, and chat.
And then the other way that they're the other thing that they're doing is at the same time is they're going to because there's a question and answer on day seven.
And so they're going to culminate all of the questions.
And those are the questions that are going to be answering inside the like on that
And then we're hoping, but a lot of my people are shy and and want to be able to keep private because I've got such a small group base is that we want to be able to see if we can get a couple of them to come on live and talk about their experiences of being a soulful life hacker.
Yeah, so that's we're hoping that we're going to be able to have some bites.
So tomorrow, I have my group session with them.
And so I'm
going to be putting it out there tomorrow saying like, hey, I really need some help.
So that's so those are the things that we're doing.
But in terms of getting more people signed up for the like I've sent it out to I know I personally have put it out to different Facebook groups, and things like that.
So but I think that the My biggest push has been my final email that went out yesterday.
So that said,
hey, tomorrow we start if you don't register, you're not gonna have access and we don't want you to miss out kind of thing.
And that's got a few more people signed up today.
So I think one thing you need to ask them your marketing people.
We kind of chatted about that, but then I had to run is the conversion of your opt in.
They should know that number.
How many people visited the opt in form and how many people signed up? Because at the beginning, it was not set up properly? No, right? There was no right.
So maybe, maybe, maybe there is lots of visit but it still doesn't convert or maybe the conversion is actually okay.
But this is something as a marketing agency, they have to try, we have to have that number.
the if the dot, they switch, they should stop doing it.
These are the kinds of things that as a business owner, when you hire professional, they need to report to you this kind of things.
They could not say, Sure, we can get you 100.
We got you 21.
But it's great, right? Yeah, like, no.
So, okay, so the conversion opt in is, so I have to find out
from them on not the other.
I have, I had a thought, no, it's gone.
Oh, the other thing that I did too, is that because I haven't really paid attention to access ally changes were is that the they have the free opt in page thing is set up so that we can actually so the next one that we do for free is that we're going to have people sign up on there, instead, so that were there, then
they have access to it inside the inside the portal.
They knew how they now have the which is really an opt in form.
Yeah, because we authorize and opt in form.
So that's going to be the next one that we're going to use for the next time that I do one, but so I have to still go ahead and put it in, but everybody's going to have a tag.
So from this
often, so we're just going to make sure that everybody who has that tag has access so that if somebody else decides that they want to join the join it later then they'll be able to still opt in to purchase it.
So nothing today or tomorrow.
It starts today at 515.
Okay, okay, cool.
So we'll do a round and then we can come back and see how we can help you.
you want to go next.
So well in terms of membership, I'm restructuring the whole membership.
With the help of do so we're we're going to go into themes, three main themes for career reinvention for support to starting entrepreneurs and for the 50 plus population and within each of the theme go with free with a pyramid of I'm not sure it's pyramid is the right time but with progressive
solutions free masterclass, paying masterclass, and curriculums rather than just go for four weeks of curriculums and work that out with seems so it's a total revamp, reorganizing your content basically into organizing the content and also making sure that we have more options, not like the full fledge only, but free stuff, paying stuff at a low price
and the longest are the more expensive curriculums for those who are ready to invest their time their money into something meaningful.
So it's that that's, that's taking shape in the background that moment until it gets into the foreground and a lot of recreations in terms of content, or creation or transformation to make it
available for for the membership site.
And that's good because we are as as we're publishing the book soon, it's also a great visibility platform.
And and now with the new website for that specific program.
That is also plus the book it has created a lot of visibility so it's is the right time to reshape the membership and revamp the membership.
So a lot a lot of
a lot of achievements in terms of growing the list of re re re looking or revamping of the membership site of the website of that 50 Plus Program plus the book and Master master classes that we can put on the membership fee masterclass plus paying masterclass that will come later but as that is already designed so the membership will be the
great host for that.
So it's it's getting into good shape, and much more visibility and much more social media and a lot of fun on top of that.
So you're having fun yeah, we are we are you guys Haven't might have not seen it I don't know if your friends but there was this video where Dominic might or might not be wearing a black leather jacket with black glasses and
that was really cool.
So so now we've we we have nicknames we received nicknames from people we had no idea about, but we now either call the cool girls or the Golden Girls, whatever.
So I don't know where that's coming from but people who have no idea who we are, have given us last names and the bookless looks nice so So yeah, we're ready for the soft loans.
We're getting ready for the
soft launch and then the hard launch and and we'll that will be part of the membership site in the future.
So we'll have it's going to work by three like three themes, three levels between free masterclass being masterclass and curriculums.
So we'll look much more structured with as we spoke naturally, with existing stuff and coming soon stuff that is visible, but not yet unlocked for people.
So could the idea is also to
use the membership as a marketing tool for visibility.
And for hosting.
I think especially like, if you don't like people that have like a single program, and they do a big launch, there is a lot of pre launch work that you have to do to really warm them up and really get them to know you really, really well.
So that when you print a copy by otherwise, you know, people like us that
don't do like all the Facebook ads, and don't don't do all that PR stuff, then we need sometimes to start with a lower price point to warm them up.
And it's through your programs that they start to get results, and they get to the next program and the next program and the next program.
Yeah, but yeah, a lot of work for the, for the book launch.
But great work.
Jamie, go to uh, do you want to go next? Yeah.
Um, so I feel really good.
I have two memberships.
And I feel really good because I have like, themes for this school year.
And I think one of the things I was really struggling with last year was what do I tell them every month? And what new content do I provide every month.
And so I created some themes for the newsletter, and that just goes over very nicely to themes in the
membership site as well.
So I feel like there's a lot of like, like, I don't have to, like every month to like, talk about this month, you know, how I'm gonna create some content.
So I feel really good about that.
The other part of my world outside of my membership sites.
So I also do, you know, in person consulting, in person trainings, virtual trainings.
August was, and typically other than last year with a pandemic.
August is usually the busiest month.
So, it was I think I had 10 days of trainings to provide, which was a lot.
But what I'm realizing moving forward is that I have a lot of opportunities for for more kind of remote consultation and doing trainings more directly, like ongoing not like,
you know, sometimes I just do one training or I do a series of five trainings like I have some districts that are like, could you just come help us.
And so when trying to do right now is really balance and not overcommit.
Because that's what I typically do.
I just over commit everything and then yeah, and so it gets me back to working seven days a week, because I cannot figure out how to catch
up with everything.
So I've had some things come up with some of my contractors.
So I kind of want to leave that to the next part of our discussion about what to do.
I have one contractor who needs to take like, four to six months leave, I have another one who I think is ill and just isn't contacting me directly, you know, consistently and so it's like, I feel very bad, but at the same time, yeah, I
need some stuff done.
So it's, it's like everything's ramping up and there's so many things swirling around and then I have like, This person was like, I need four months off, and I'm like, okay, like, who am I going to give all your stuff to because I can't take it.
So I did figure that one out.
And I Have all of the main things covered that she does for me, I have I brought in the person who used to
do part of it for me.
And then one of my other contractors, I was like, do you also do blankety blank? And she said, Yes, I do.
And I said, excellent.
So I don't have to, like onboard someone brand new.
I've just like, This is what I do.
And this is how we do it.
Like, these people already know me and already know how I work.
So I feel really
good about that piece.
But I just there's not enough hours in the day for what I have put on my table.
So what about the blog post? I have in my notes that you add a goal of adding two blog posts to your websites that you were going to so the one of the people who isn't following up with me is like a whiner.
So, um, I could, I mean, I could take that on.
I just like in my head.
like, I don't care about that right now.
Like, it's stuff that I do and training materials that need to be created.
Like that, to me is like a nice little cool thing to have.
But it's not up there on the priorities.
But it's still in the in the list.
Loomis, Natalie, how are you today? I'm doing good.
you been? I've been busy.
Yeah, it's been a very odd month, it's just been.
I've just learned some new things, turning some things around.
My project for the Wellness Center has been moving along slowly.
But I've now added a second project in kind of doing them at the same time.
So like, ultimately, I know, all of you must feel some overwhelm at some point.
And I'm calling December, like the end of
the line for developing anything like I'm done, I need to be done.
And I had no plans on doing anything but the Wellness Center, and an opportunity arose.
And it was just an opportunity that I really couldn't turn down.
So I do teaching consultant work for another school.
And they have a missing piece.
Now, I created my entire student, my my functional medicine, student, mentor mentorship around this fact that all these different schools out there that I've actually
attended, and I was able to identify the missing piece with all of them.
And so I created this.
So now there's another missing piece, and I have the absolute solution for it, I just have to create it.
Now, granted, most of its already created.
So you know, Natalie, you know that I have my modules? Alright, well, that's a piece of it.
And it's a two month, and I'm hoping and hear me on
this one, I'm saying scalable.
So I'm I'm like hands off here, a two month intensive or a two month, Fast Track four steps that new practitioners need to take now this school is very specific that they don't let certain people in.
So there is a whole host of other people that I can attract, you know, without any conflict with the school, but also provide the
This, it's it's filling in a void for them.
Because what's happening is they're practitioners and coaches are leaving the school, not knowing what to do next, what do I do? You know, and so because I, I know what needs to happen, I've been training these students.
So this gives me the opportunity to even use a licensed venture, which I am not familiar with, I
have no understanding of how to license a course to someone.
But that's where this is going.
Because I won't be a part of the school I figured they're going to use this whole module or or section or course on their own and I would even want to potentially consider letting them brand it for their own under the licensure.
But again, I don't know the specifics of any of that have never
even investigated it.
So that's kind of where I'm at now, the Wellness Center thing, like I said, it's it's going just Mine, cleaning up some stuff in Edson.
Matter of fact, the only question I have today I don't, you don't have to answer it right now.
But you know, until we go back through the group, it's just about a one little technical tag thing.
That's all I've got, I mean, everything else is going really smooth.
But slowed down considerably
until I can get this second piece in place this intensive this fast track.
And I'm, what I'm looking to do right now is, you know, it's funny, when you're in something, it's difficult to see everything that's happening, like I've been in marketing forever, right.
And I can help other people with it to a certain extent.
But my view is, I cannot see the pain points that I really need to touch on, for
getting in front of these, these students that I need to both through the school and outside of the school.
And I don't do Facebook marketing right now.
Because I've had so much success with just word of mouth.
So needless to say, Whatever I do, I want something to develop that he's really going to hit home.
Not Oh, are you having problems? You know, what are you knowing what to do with a new client or
with supplements? The truth is, most of these coaches and practitioners, they feel like a fraud.
They have no clue what's going on, they're embarrassed to say it.
And when they do, say it, boy, it it all comes out.
And they don't, they just don't know what to do.
So I'm trying to really hone in on that.
That's my goal, you know, for this week to narrow that down.
So yeah, so maybe when we circle back, we
can talk about that and maybe help you figure it out.
Figure that out.
Is anyone needs to leave early? Here we go.
You're good to go.
So how can we help you today? Focusing on is this one thing that we can help you get clarity ideas on?
I think I got clarity on the direction of the membership.
So yeah, so we've had a conversation outside of the mastermind about metrics.
Remember, metrics? Yeah.
Which is, you know, when and we've kind of all talked about this before with the scorecard, right.
And like trying to start slacking off.
I'm, I'm, I'm operating in a void without the metrics,
because I have no idea.
So that's, that's thank you for reminding me because I said, I don't know where I am.
I mean, I only very recently found out how many people there are, how many people are part of the membership because of their part of another something.
And how many people come to our page and I mean, it's, it's all someone is taking care of that, I hope.
But I need to know for myself and I need to know because I
want to make more money.
Like, and I want, I want to move to Costa Brava to really go.
So I have a goal.
I want a house there.
Okay, so I want more money.
So we talked about this before, right? What we don't track we can't measure.
So the fact that recently you found out that you have 50 members that are paying because you are not really sure
because some get disappointed some get it.
So that's really important because if you don't know that member, you cannot say by next month, I want 70 members, how do I get 20 more members in this thing, for example, right? And but it's not for you to figure out how to track that's the thing.
Now you have an online business manager, either she knows or she will tell you we need this person
to make it happen.
And like you don't, it's not your responsibility to know how to however, you need to have a vote of would write like a sheet that says, This is where we are.
And that's all you need to know, you don't need to know how they do it.
But you need to know those numbers.
Because then you look at the numbers, and then you look at the actions that you've taken, oh, I've taken this action each
resulted in this number moving up and down or something like that.
Okay? Because that's how when people say, do more of what works, you got to know what works.
I mean, right now, if you don't know, when you do Facebook ads, if your 50 members come from Facebook ads or not, then you don't really know if your Facebook ads, were that effective.
Right? So and then if the tracking is not done
upfront, you can't go back very often you can't go back, it's data that is gone.
Doesn't mean that it cannot start from today.
Okay, so the conversation that Esther and I kind of had to let you know, guys was to really be more strategic on the scores about the matrix.
And helping you get because very often you know why people don't try, because they don't know how that seems so overwhelming.
Everybody using something
different, and things like that.
So there is one thing that you all have in common here that you can do is start using the access ally matrix, which I don't know if you played with it, but you could be drawn that spend hours in it because there is so much stuff.
However, there is a way to track churn rate, new members commands, lifetime value and things like that.
So what I'm going to
do is I'm going to do a video training on how to set that up for you guys.
Okay, and there is an advanced portion that is more advanced custom, and I'll show you a little bit how this and if it should not be new.
But if you want someone on your if you have someone on your team that's a bit geeky, and that wants to play with it, they totally can.
Okay, now we're pushing for access ally, and it's coming up to add
progress tracking in the metrics.
Right now, the metrics are more about the money, and the people that are active or not, and then your how many members you're getting every month.
So you can have nice charts, you can have percentage member numbers.
But what's more important is the progression, like a number by itself doesn't mean that much.
What's important is
you want growth is like when you've taken an action and marketing action, then there is a ripple effect with more members.
Or if you've made changes hired some higher the community manager, you want more engagement, you want less people living, right? But you only know that if you know your churn rate, right? If you'll know your lifetime customer value, when you know your lifetime customer value,
that's when you can do ads if you want to because now you know, the average lifetime value of a member is 500 euros.
Who is you? Because I don't even know what it looks like.
The Matrix? Yeah.
Matrix is anyone Am I the only one who has never been there? When I never, I mean, it's not something that you would guys would go there because you you have other things to do.
But like the DIY people,
you know, they do like they go and they click everywhere.
They might have seen it.
But this is something for your team, your online business manager totally needs to see this.
So what I do is I will do one, you guys can take a look at it.
And then individually, if you want something individually that I can do even a one on one, and we can figure this out, you know, deeper.
So this is for
everything that has to do with speed with free, you need at the minimum, your Google Analytics.
So you have those tracking of the visits.
And then in your Google Analytics, you need to set up goes to your thank you page that gives you the conversion.
So I can make a video on that as well.
Yeah, so because that's really the minimum you want.
We've talked about these different metrics,
right? And even though you guys are not going to track exactly the same things, there are things that are in common, right, that are really important.
The engagement, the churn rate, the number of members that you have, we can try the money.
It's very linked to the numbers and things like that.
So I have put stuff in your folders, but I really I said, Unless I explained to you the value of using it, you know, it's like it's there.
you don't, because you don't have time to say, oh, what could I do with it? Right? So I will go back, and I will make you a video for each of the documents that I have put there.
And I was saying, I've had that conversation.
So like, I usually say, you know, you're free to use it or not, but I think you should.
Okay, at least tracking the numbers.
And like I said, sometimes people don't
track numbers, because they don't know how, and it feels overwhelming.
And it's not because you can try it right now that you cannot start tracking.
We can watch the past is the past, but you can always start tracking.
So it's just starting now.
Okay, you can make a video on how because I've, I am 100% certain that my Google is not connected to Okay.
Ticks view See, that's another one people are reluctant because they change the interface.
And it's very forget, let's be honest, it's for kicks.
But if I show you exactly where to go, you can do it.
Or you can have somebody do it.
Okay, that's that.
But usually, if you work with somebody, and they are in marketing, they will put the Facebook pixel, they will put the Google
Analytics and things like that.
And so Google Analytics and the index SLI matrix, the access matrix, actually, it's quite new.
Like maybe when I did your site, Ester, I don't think it was there.
So there we go, there is that.
So but I know they are adding more, they're going to add the actual progress tracking, because it's great to know the monitors.
You also want to know how many people the percentage of people that have
completed a course and when you do cohorts, you want to know your cohorts? Because the overall is not helping.
I want to know did that did we do better in engagement we added this forum we added this progress tracking we've had this accountability buddy program, how are we getting more people more engaged, you know, and ideally we want to add things like how many how many people
connect to the site per month and think what's the average connection and things like that? That's not gonna be in excess or like that's something that Olivier is working on because we can work with the data and stuff but as we are figuring out the things that would be good to try that's common to everybody then I'll be sharing that with you guys and help you guys set that up
awesome Okay anything else sister I'm trying to find it in access I yeah mattress oh, I need to go fire completely different.
Or you need to go to the WordPress dashboard and to access I metrics.
All right, um What do you mean Jennifer? BRB.
Going to be right back.
Oh, all right.
Oh, really Yonex I think
I don't even know what to do.
I don't even know where to go, where to start.
I don't know where I'm missing or where I'm not missing.
So I know that I'm missing dollars.
That's the that's the big thing.
So I don't have enough paying clients, the Ontario is being mandated to have double vaccinated at the door.
So I'm not sure how that's gonna work.
Because like now we have to so starting
So like my physical building, I don't even know.
So I don't even want to try and focus on that right now.
because so few Life Hacks is open.
So I want to be able to get them set up so that they're coming in so that we can get them coming into social life hack.
So the workshop is the biggest part of that part.
And then getting in with the and then we have the down sell to the free or not the free for
the small membership.
So to the school of wellness where they can go where they just have access to me inside the Facebook group into the free Facebook group, as well as having one, one program or one thing that's going to be dropped a month so that they're going to have access to that.
So those are.
So that's where I'm going with it at this point is really focusing
on trying to get out globally so that I can, I don't have to try and figure out because then at least if I can go globally, then I can still pay for my building.
And then when all this COVID stuff is finished, then we can then concentrate on trying to bring people into the building.
Because I don't even know how that's gonna operate focus on our shop part either.
So because it's not just
wellness centers, like it's not just those kinds of things that have to do the double banks.
It's apparently non essential businesses, which I didn't catch that at first, they're doing it for all non essential businesses.
So I thought that the shop was going to be okay.
To keep going.
But I don't even know, I don't know, I don't know what tomorrow is gonna bring.
I have no idea.
elections are September 22 for federal, but that doesn't change our provincial regulations.
So I'm not really sure what's happening that way.
So I don't know what I need help with, I just know that I need to get more people paying.
That's my big thing is that I have lots of people who will follow me I have lots of people who participate in anything that I offer for free, which is why inside the Facebook group, there's probably
they're like, oh, yeah, well, we're always just going to share that information.
And it doesn't matter.
I don't have to be signed up.
But we're going to make that clear that on September 17, but everything disappears, if they don't have if they're not already signed up.
So, so that at least I can make sure I can get all the email addresses from that group.
And then, yeah, so we've got the team that's on board, we've got new people that are constantly being on boarded.
So we've got somebody that just started last week that she needed, and she's helping with the copywriting table to get more stronger, because I can't remember who it was.
That said, I think it was Jennifer that said, getting in front of the like, I don't know what the problems are like, I
don't know how to get the pain points.
So like I don't like so that part there is a struggle for me.
So I'm hoping that with this other person with the that she's going to be able to help with getting that being more direct in as to like, here's your problem, I need you to this is what it is that you need to fix.
So because I my testimonials are challenging as well.
Because a lot of my clients that are there and have been successful, they don't want to share what it is
that's happened in their lives or what their success has been.
Because they don't want other people to know that they have not been able to cope or deal with whatever it is that's going on.
And so what I did with my team, as I said, okay, so client, a, bla bla bla bla, this is exactly what it is that they come in presenting at this with this problem.
And this is where they're at
now with the services that we've been able to do.
And this is and I've done that and I'm going to continue to do that as I get those successes, because then at least then that might be helpful for them to be able to pick out copy and help help figure out what those pain points are.
Because I don't know how to be able to do those pain points because I like estar do not want to have people
who are not willing to make the changes.
If you're just going to sit back and complain that I don't want you.
You're not my client, I don't want you if you're never going to make any changes and you're always going to complain, continue to complain that nothing's working or that my life sucks or whatever, then go find somebody else to complain to you because this is not yet.
So I don't know.
I don't know what I need, because I just My focus is entirely on how do I get them pain? That's all right.
So right now what you need is cash injection, right? It's money in the bank.
And what you have going right now is the work the free training going into the sale right? So they're going to do this one on one which in which is great, I think it's just starting today, right?
People can still sign up it's one week long, right? Can you do you know somebody that has a complementary business to you that shares a similar audience somebody maybe that works in what would it be? Maybe not astrology, but somebody that is in the similar field but is teaching something different? Could they share your stuff? Do you know anyone can you reach out to me so you don't
have like, I don't know anybody well enough to be able to say Hey, can you help me? Well enough, do you know them like have you interacted with them? I know it might feel uncomfortable to To us, but the worst thing that can happen is no, I can't, right? I mean, right now, the quickest way to get sales is to get more leads to get more leads, you kind
of have to tap into somebody else's audience to do it fast.
Right? So are you a member of groups around your market? Network? Do you have a network of people around what you do, and a member of women's groups, and so then, and I've been advertising in there.
So so I'm not sure because I've got, we've got some locally, but we've also got like, there's a million women's strong, I'm a member of the
women owned business, women owned business.
So I'm in there.
So those places, and so long as we use the hashtag WBC, they will actually help to share my content out as a member.
So and they've been doing that, so that part there is happening.
So I share inside their groups as well as they share it out as well.
But, you know, I think what's really important as well with these
networks, is you can also be quite vulnerable and say, You know what, I'm launching these things, and I could really use your help to spread the word on this free training.
They would love to be able to read to have the favor returned some someday.
That's what these groups you know, often about if they, you know, if they support each other, it's a message that you
send, and if something happens, and you could say, you know, if you have any quote, any more questions about what it is about, then just reach out to me, I'd be happy to tell you more things like that.
But that's going to be the quickest way for you to get more people to tap into other people's audience.
So now, am I doing that for the free program for the leads? Or
am I doing that for the soulful life hacks? No, no, you do that for the free, for free, okay, for the free, it's free.
If if it's something that the audience could be interested in, then they are being resourceful for the audience.
They are not trying to push them and say, you know, like, buy this stuff, you know, it's more like this is free information for you that you can find useful.
up or share with anyone that you know, that might benefit from that, that's the quickest way to build your audience is to tap into somebody else's and because they know that, right? Like, if somebody if my coach tells me, you should check out this free training, guess what, I'm going to check it out.
Right? Because the trust is there already.
So I have a few groups that I know that I can put that in.
And then you know, people I'm thinking with your life coach, life coaches, I don't know if you hang around like coaches.
I know a few but not any that are.
Because anything that I injured, anybody that I interact with right now is business coaching.
So like, there's not a whole lot of people that I know that are life coaches, specifically.
Except for one person, and I know that she would help if I was still paying if I was still a member of her program, but I'm not a member of a program anymore.
So but that's the only one that I'm aware of like that.
I know that I know, personally, that I've had any interactions with your business.
Have you been sharing on LinkedIn? On your LinkedIn at all? Nope, we haven't been
sharing on LinkedIn because on LinkedIn, you have an opportunity for people that work in the corporate that that could benefit from this and they don't have help in their company.
This is not something they can talk about.
You could reach like corporate office employees through LinkedIn I share into LinkedIn LinkedIn but not often so.
Okay, and then so then they're going to reach out to people individually so they are assigned people
we can do that because there is a huge huge number right? Well, and if they need to, they can reach into got full other people in the group, or like in their team as well.
No, like if they don't have enough they can pull some other people.
Okay, so are you open to do one on one help? And then you get something to say to do one on one.
If I have to,
and I do have that option? Unity.
And we were, we were promoting that in the month of August, I got a couple of one to ones but like not enough to be able to.
Because I'm thinking cash injection, sometimes we don't want to do it, but you can do it a couple of just to bring in cash, right? Because, well, and because of the group times that I already have scheduled and like, I don't have a
lot of client time to do it.
Yeah, okay, don't have a lot of client time.
Like, even though my groups are small, I still am offering still the groups.
So um, so timewise, that would mean that I would have to open up more time.
And I don't want to do that I already work till 9pm On three or four nights a week.
So I don't want to do more.
So did you want to say something? Yeah, you might really you might have a look at some LinkedIn
groups, where you have people interact on their current professional context where you can add specific posts.
I'm not the group's like I because I don't go on LinkedIn very often.
I'm not familiar with the groups or how they work or how to even get into the groups.
I know, I get invited to groups and I say yes, but then I don't know how to go back in and see anything about them? Well,
many of them are, are public.
And I would target those where you have HR people going.
Because for them, it's a pain to have people that, you know, go through struggling, they can't help themselves.
So they're keen to have external help.
So whatever group is for talent, retention, talent, engagement, that kind of things will need people's help like yourself,
like career and things like that, right? Yeah.
About what Sorry, I'm gonna mysteries or burn people about burnout or bored out or going back to work.
These are themes, you know, after confinement, where people go, are under a lot of stress, because some of them were stressed about staying home.
But now some of them are stressed about going back to work.
And the other thing I would say is when you talk with the, with your marketing people, is ask them for suggestions.
What are other ways that we can get more visibilities? In the next 24 hours? What can we do? You could say I have a profile on LinkedIn, can we post something there? Right, I have been invited to some groups, maybe they can show you how to get to the groups and
identify that something you can post.
I don't know what the reach is going to be because you don't engage in there.
But there might be something that's picked up by somebody like comments and boom, it shows on their feed, and it can it could bring in some people right.
So yeah, so short of doing that one, one on one from like, there is a real pain, like, you know, like, but then you have to have
your price, right? Like, it's got to be worse your time because you don't have a lot.
Yeah, so you can say I have two slots, I have four slots, whatever you want to make it.
Don't be afraid to ask for a lot.
Right? Because right now it's all about getting the cash.
That's what it is right? Then you're so you're quarterlies 400 something right? And you have the option with and without
the box, I took off the without the box because like I really want them to have the box.
I did that to try and reduce that price and I got no bites anyway, so I took it off.
Okay, from the last time because I really want that because the soul of the Divinity sort of the seasonal divinity box was created specifically for my program.
Okay, so one thing that you can ask your marketing
people to do is to maybe they're going to do it right.
But as then, is there a campaign that is going out to everybody that has gone to the previous training and hasn't purchased signed up last time? Why did we track that because it was inside the Facebook group.
So and because it was me that did that by myself that time so do you track if people have clicked on a sales page link in your emails and
Girls have been, I do periodically, but I don't check it.
So if you have a tag, if you've tagged them, like, if you can identify somebody that has clicked on the link to check out the product but didn't buy, then these are people that they are hot leads, they're like there is an interest, right? So you have to find out if you can, why they didn't buy, like, there needs to be a series
of me email to understand.
Because if it's the price, then maybe the messaging needs to change so that you don't bring in those same people.
Because they will never pay that I'm not saying is your price.
I know it's not my price, because my price should actually be higher for what it is that they get.
It's not the price.
So why are they not signing up? So you have to so that's one thing to
tell you marketing people is we have to nail that.
So either they reach out to some of them one on one, after you know and when they don't buy, but you have to figure that out? Because that's what you need to address.
If you think they are the right people.
Why didn't they buy? The new field was for them? It fell to a for whelming not enough.
They were not exactly sure what they weren't getting.
It sounds like it's too much work and I
And then those objections that you're going to get for your next round.
They became the bonuses, they become the bonuses.
So like if the objections were like, I don't know if I can do this, you know, this is a complicated bonus.
You know how to get over I cannot do this, you know, like literally take your objections, turn them into free bonuses, addressing the objections
before they even come up.
Okay, so very fun.
You'll see when somebody buys a course, and then I'm adding how to do this, this this decision.
All right, because then once I have that I can use this and that elevates.
You know, that leaves some weight.
Usually the bonus lifts a weight.
So hopefully they can do something now.
But this needs to be put in place for the next launches if
they continue to work with you.
Typing on the leads tracking on the sales conversion.
Okay, so that's what they need to set up right now is the conversion of the sales page when they buy, how many people clicked? How people and the people that bought? Right.
You know that your sales page converts at 50% 60%? wherever that is.
Okay, and then send me a message let me know after the call or if you want to have a
little chat tomorrow we can.
So quick way, can I want to introduce you to me? Hi, have Hi have comes from Canada.
And I will just She's the owner of the gym vocal.
She's a vocal coach.
Some of you know her already from the lab.
Everybody knows how actually, everybody know, okay, do you want to introduce yourself? So I S and I'm a singing teacher and vocal coach.
I created the gym vocal like, it's been a year, yes, since it was launched.
So I'm exploring like strategies to make it more visible and growing.
And I'm still building it.
Actually, there's five steps in the program, and I have to build and people start are starting to come in the second step.
So I'm thinking about the third right now.
So I'm happy to meet you.
And I don't I'm, I'll be happy to discover also what's what this these calls can bring up.
So I'm coming like in the middle of nowhere, so.
So what we'll do is we'll keep going and then we'll end with you f if that works.
Oh, it shifted my screen.
So I think next is Dominique
is that you? Yeah, I think I mean for the time being is it's more about my my question would not be that thing technically would be more market In terms of the reshuffle and the restructure of the webs, the of the membership site, my one of my, I wouldn't say a fear, my apprehension is to have too many different audiences coming to the membership site.
Because because one of them will will be people that want to reinvent a career that makes sense to them.
Another one would be similar,
except that they've already taken the decision that they don't want to stay in corporate and want to start their own business.
But it comes from the same need of restart, recreate, reimagine, and so on.
And the third part would be similar, except that it would be for the 50 plus people.
And if I look at the red threads, it's all about
shifting their mindsets that recreates a future, professionally speaking, is possible.
And it doesn't have to look like their past.
So there's, there's a commonality, but at the same time, they have different there are different crowds.
It could be different crowds.
Okay, I'm just, I'm just afraid that they might get lost.
So I think the exact size that you need to do I think you're aware of the thing in the potential
overwhelm inside the platform.
If you try to beat this reprogram with three different targets.
Imagine I do carry reinvention, and I am in the middle of something women's over 50? Well, I'm turning 50 today, so I shouldn't say that.
But you see what I mean? So maybe if those are in so far, these three, because remember, I mean, of course, you know, but like what you had before you had one
entry program, it was a common program for everybody.
And then they would branch and cooperate, or I am entrepreneur, right? If it made sense to have that because the first step was the same, right? And they didn't really know if they were going to stay or not, when you have three different targets, right.
So I think you see in the membership, you might want to segment them
before have a first dashboard when you have suite profile.
Like imagine somebody that has three totally different courses.
When like, how would you do that? Would you have three homepages? No, actually, what you have is in your dashboard, when they login, the first thing that they do is they pick their environment.
That's that's what I have in mind.
My perfect okay, I would not like mix badges of one with the other
and the other does that okay, no, no, I would have an n remember when I first one had in mind to do like, you know curriculums not to not segment them by by theme or audience but by the size of the mic you know, free masterclass pain, master class and curriculum.
But as a as an end user, I don't really know whether I need a master class or a curriculum, I know what my pains or my ambitions
are, or what my issues and where I belong as a person.
So that's why I was thinking to segment that, but then i i get second thoughts that maybe I there was too many different things with no common common threads and then start asking whether I should have totally different membership sites.
Because it's true, some at some point, some people will go through, let's say the career reinvention
pass, because they they just want a different career, but they are not entrepreneur per se.
But they might, I don't know six months or a year or two years later, consider to become an entrepreneur because now is the right time or or they might be 45 or 48 and they are not old enough to be part of the credit of the 50 Plus, but then come because we
Have a lot of people say, Hmm, that's too bad.
I'm just 49 and a half.
So I can't be part of the 50 Plus crowd, where we say, you know, but but there's a feeling of belonging that we want to, to convey.
And there was just the, if we have, you know, like three entry points, it doesn't mean that people cannot move from one to the other.
And one, they can totally have more than one.
you can also do, so I would have them on the same platform, just because he builds also your authority, like, this is what I do, there are actually several ways that I help people.
And even if today, only this version speaks to you, this is what I can do.
And then inside when you click on each of them, it has its own dashboard.
And maybe there is free piece of content, there was a little
masterclass, and there is a bigger program.
And maybe there is an opportunity for people like you can use the self assessment, you know, things like that and questionnaire.
At the end of the free of a masterclass in carry, eventually you know what, I think you're ready to start your own business, this event, just go and check out the free training.
So they can go back
and on their own because they have a login, they can get the free training for start their own business.
So some people are going to say no one, but I think that was a great benefit that it's on the same platform so that you can show them the extent that you can help them even if they might not need everything.
Okay, alternates that when somebody signs up to something, and then they get
access to that and they don't get confused.
That's what's really important.
But then that means you have three different targets, three different messages.
So yeah, probably should not launch them at the same time.
You should not launch them at the same time.
So you could have like a coming soon for the next two, and then focus on one and then go
deep on one.
This is the free content to the masterclass to the other program.
And you can build that funnel of trust and have people going.
And but at the same time on the on the homepage, the idea was also to present you know, what makes us specific because we're not like career transition, outplacement people, it goes beyond that, are we not doing entrepreneur support for as for
for seasoned entrepreneurs, but for those who just decided that they want to leave corporates, and so on, and for the 50 Plus, it's not for those who need a job after 50.
It's much more than that.
So it's really about gain gaining confidence that whatever transition, they go to, whether it's an age transition, or professional transition, that this is the place for them, to learn how to create a new reality.
So they have something in common, although they're different crowds.
So when you're so on your sales page, you're basically going to have three main offers, like it's going to go they each have their own sales page, obviously, right? But it's kind of like three targets, like, do they know which one they need? Yes, they do.
Right? They would, they would
probably do, but the idea was not to launch them at the same time.
So launch them separately, have separate sales page have different, you know, different sequence of sales, marketing emails, and so on.
But have one repository, one membership site where they land, but before they land there, they would be, they would.
They would have access to us through different themes or different activities, different landing
pages and so on.
But once they land, they land on that homepage.
Yeah, that makes sense.
You're doing something similar Dominique, where I'm moving coffee, I kind of had content and a lot of different places and I'm trying To move it all to the one site, so that anyone going and signing in is like, Oh, look, she also has that, or she also and that might not be right for me right now.
But oh, gosh, and it's just,
it's constant marketing.
Yeah, that's, you have, it was big, so that by being visible, even if they don't need it, at the moment, they might come back to it.
Or if even if they don't need that needed themselves, they might know somebody who's looking for that.
I mean, the 50 Plus, for instance, we have millennials coming to us, and say, I don't need you right now.
But my dad would love to, I would love to have your
support, because he's, he's 55.
And he's grumpy, and we don't like to see him like that.
So he needs you.
So it's, it's not necessarily who we think need us at the at this point that we want to attract.
So it doesn't cost us anything.
It's just, they just happen to be there.
And, and it's like, it's like going to a shop where you need trousers, and you end up buying a bag? Because you have bags in the same shop.
Okay, so that sounds good to me.
All right, thanks, Jenny.
So I, my gosh, last, like six weeks have been a lot.
Um, I have all these ideas about my business, I have, I come to these calls, I write down all these notes, I'm in this marketing group, I have no time to implement any of it.
And it's hard because I I enjoy not just the money that I get from all these other ventures, but
also, like, I, you know, I get to help people, I love that piece of that.
And, you know, when we do our one to 10, like, they're things that make me really happy, like, I owe you.
Anything, anything else? So I started making a list.
And I mean, my team has really grown, it used to be like me and one person.
What used to just be me.
So I have all these different people.
And I'm wondering, again,
chicken or egg, you know which one.
It's like, I don't know, if I have enough money for an OBM.
But at the same time, I don't know if I can afford not to move there.
If if that's what I think I need, I feel like I'm trying to run my business and manage all these people and figure out what they're doing and when they're doing it.
And by the way, I'm also creating material and trainings.
So just so you know, and Esther can speak to that, because she hasn't been I don't have one.
So she can tell you definitely is that when you're going to get the RBM DOB and is going to say, Okay, we said we weren't going to do that.
And she's going to follow through until it's done.
And if you say, Oh, I got this opportunity, she's going to say, I'm sorry, Jenny, no, we're going to do that
That's what I know BM should do.
So if you're ready for growth, and for somebody to do that, and then then then maybe now is the time, because you're so passionate about what you do that every time there is an opportunity.
If you're not losing money on it, you'll do it.
Even if I lose money on it, I intend to do it.
If, especially if it's your time, we know that
right? But the reality is like what do you want? What do you want? Well, and like the things that I want to do, like, have the blog post and create some social media around that, like right now.
It's It's me, that's part of all of it.
And so nothing's actually getting done.
He says, I don't have any time for those pieces.
But what you want is not the blog post is what the blog post will
So what it is you want to help more people? Right? Is that so that's what you got to figure out? What is it that you want? I know it's not the money.
I mean, you would want more money.
But that's that's not your driver.
I know that right? If it's more impact.
I know you don't want to stop working with skids.
And you should not because that's what keeps you in the thing.
And so what do you want? And that should be your focus, if it's more impact, what are some of the programs that can have the biggest impact, and that's the one you should focus on.
So you can have that ripple effect have effect on the psychology on the psychic psychologist and then Fix the case.
You see right? After you when you see something? How many people are working in your team like on your business?
Um, I have contractors I have, what does it mean a contractor? Meaning I don't have any employees? I don't have any one full time working? No, no, but but how many people are in your team? Like the person doing your website? Your Active Campaign person? Yeah.
So 1234567? Are they all communicating with you? And are they coaches? Or are they working with your clients? are they what are they doing? I have
an assistant so she does anything I asked her to do.
She'll look my travel, she will create.
She also has a psychologist background.
So she also created a lot of documents, a lot of the content.
And I have like a website designer, I have a separate SEO person, I have a copywriter.
Okay, she's feeling well, no, that's my team, I don't have you, the only person who helps content wise
is my leader.
Now, today, go and get one.
So what happens is that you're the bottleneck right now, like literally.
And that's why you cannot write your blog post or enjoy the whole thing or feel horrible for coal, because you cannot implement.
And so your OBM will make all kinds of she will do stuff or you will do stuff, and then nobody will come to you.
Because they all need to
go to her or him.
And so your OBM will tell you, Jenny, I see you were trying us we're supposed to have this or that ready? Did you manage to do it? No.
Okay, so what can we change.
And so she will get more out of the people, if she's good, she gets more out of the people that you can get out of them.
Also, she will have all kinds of meetings, and you just don't need to be there.
And I my OBM works from me 10 hours a week or so.
And one of the reasons I want to make more money is because I just actually just want her to be full time in there.
This is my third attempt to get a really good OBM.
And so the first one was more like a machine.
And she made me feel like was crazy.
The second one was just like in complete, overwhelmed state and
she didn't do anything.
And the third one, the one I got now is managing on income.
So she's like, Okay, we're going to the 1 million, and we're bringing everything in alignment to get to the 1 million and and she and she is managing on zone of genius.
So everyone can work as much as possible in her or his zone of genius.
And that changes everything.
Because I couldn't do before Saskia, which is
renamed, I couldn't do anything because all I did was managing the people.
And when you do that you're not doing you're not in your unique brilliance.
You're not in your sort of genius.
So it drains your energy, you're like, I should be doing something else.
This is not my job.
So it drains your motivation, everything breaks down.
So what you're going to find is when
you get an RBM, you're going to be much more project based, meaning we have a project there is an objective, which is to do this.
She's going to break it down.
She's going to have an agenda.
Jenny, we need this from you copywriter.
Amy, we need this website development group.
She's going to try to make a show we're gonna try.
Next meeting Jenny, it's done.
And you don't know who
did what, when it happened.
That's what they do.
They like you come up with them.
You have a meeting with them, and then they take care of the people and they make it happen.
But if there is a schedule and you come and say oh, your opportunity, let's do this, they're gonna say maybe next month's journey but not right.
So you have to be okay with that.
No, I know there's no like online business manager.com And there's a certification
They go through, do I need someone that's actually gone through a certification to be in OBM? Yes, you do, because what's going to happen is that you have lots of VAs that want to be be more, and the improvised themselves as OBM.
But they really don't know what it is.
So you can find a VA that can be a good at the end, because she has that nature, that structure.
But you need somebody that
can take initiative and break things down and hold people accountable.
She needs to leave, manage, hold accountable, I have the sticker in here on my on my on my thing, right for you.
So you can see that some VA might have that because they have no skills, but most of the time they need to be around.
And you absolutely need to talk to people they've worked with.
Like no, not just based on the resume.
You know, we have a friend common friend, Fiona.
Esther, you know, she's gone through three of them, because they are great on paper and they quick quit the first week, your business is too complicated.
Seeing it as a challenge.
Yeah, or they quit on the first day of your law.
So and that's because they don't know what they get themselves into.
Because they don't understand
the really what the job means.
And to somebody that doesn't really run much of a business, it could be like a VA that's very well paid.
But when you have many things going on like this, it's organized.
It's all about priorities, right? And roles and who is responsible.
And for every task, you have somebody that's responsible, somebody that's accountable, and somebody that's, you know,
you have my different, I could send you the thing.
I don't know if I have it.
So we've talked about that before, right? So but it's got to be more structured.
I don't know how structured you are with your work.
But that's something that actually often right, Esther, often OBM will come and we'll put the structure in place if it's not there.
Because very often people don't have it.
And I have to like her a lot, Esther, of course, I have to like her a lot.
And so I'm cute, because like, I am like a like when I'm not completely overwhelmed.
I'm a highly organized person.
I like things done my way.
Like, I am very structured type of thing.
So I guess I'm wondering, do I need someone who has the same qualities as me? Or who is a little bit more flexible than me? You don't need a meanie me.
Right, I need somebody that has the right capacities, you know, like the right personality for this and it could be close to what who you are.
But whatever OBM you have, like she cannot be your cheats needs to be somebody that's on the numbers and very, you know, detailed and that can that can lead people.
Like for example, I would do a terrible OBM because my number one is harmony.
So telling people well, when you said you were
gonna do that, and you didn't do it, it's draining all my energy.
Right? So she's like, I would be a great OBM I want to go become an OEM and start my business.
So, and, yeah, we can send you some more information and maybe SHF some resources that you can check as well, because I know you've been looking for a while.
And I can ask you as well, I can ask a friend.
We just got one.
Janie fair? Yes, I want to go beyond OBM with Jenny, because I think we can make people snap to it.
Do it really? Well.
Agency or you go.
I'll do that on the side.
Okay, so I need to run something by you and the group.
I feel like I've been playing Goldilocks.
Because it's like, I create something and it was too big.
And then I create something.
It's too small.
And now I created something and it's just right.
But I feel like I've done it all backwards.
But it's okay.
I mean, I'm going forward with it.
I don't care.
But I do care from the premise of the appearance that it might make
to the outside world and in the groups that I'm focusing.
So, you know, I've had the mentorship.
It gives me a place to develop all of this really.
So high ticket item I'm only wanting to sell 10 a year, this perfect, and then everything gets built there.
So then I went to the membership, the monthly membership.
And I thought, Okay, this is great
because people are wanting a little bit of me and my support.
So I everything that I've developed in the mentorship, I've just, you know, moved it on over and little bits and pieces into the monthly membership, which is going great.
Everybody loves it.
But I think it was Esther that talked about this.
Like, there are core concepts that if they don't get these, they're not really getting the program.
And I can't make them do it.
But by, by putting this all together in a two month or a three month course, it's something quick, it's something easy, that is attached to the membership.
So you enter in through the Fast Track course, you go through your three months, and you have three months of membership included.
And then when you're done the course, yes, you have access to that, you know,
for life, but then I'm sending the invitation out, if you want to continue on with the membership, then you'll need to sign up here at the monthly fee.
And we talked about this last time and make about making that transition, it is the same way with the client program, they go through their own fast track.
And they you know, they get to be a part of
And then at the end of that three months, then they two are invited to stay in the membership if they choose.
So I'm trying to align both programs, because really, it's got a lot of the same stuff in it.
But the technical point, is this this tag, maybe it's not even a worry.
Maybe it's not even a consideration.
But I know that when they they sign up, they're going to be
tagged for this program.
And that's all well and good.
But I'm assuming they're going to be tagged for the membership as well.
And I just I'm not sure still, from the technology standpoint, if they have to have a tag to be in the membership, and then I can set it for a two month period or a three month period for it to automatically remove them
or not? I don't know.
So yes, you can, you can set it to automatically remove them after two months.
So I think that there's an I can't remember if we talked about this, but you have two ways to go about about this way.
Number one is the buy the three months program, and then you invite them into the membership.
Second way is the purchase the membership, which includes a course and they
have to go through the course before so they pay a one time fee for the course.
And then after three months, there is a recurring payment that starts for the membership automatically unless they cancel.
So do you sell the course on its own? Can you Can they really get enough with just the course.
So you sell a course and you have a back end membership.
Or you have a membership because
you believe that it's the the willpower is in helping them implement in the ongoing and you have what we called the core content with your foundation class for you because it's a bit more it's three months worth of content that they have to go through before you unlock the rest of the content inside the membership.
Yeah, the membership is stripped.
The membership is draped.
So it can start to be dripped after the three months course.
So when they buy, and it's really about what time did you give them on purchase on purchase, you can give them the course tag.
So they get the foundation and maybe a membership that maybe in the membership, they only have access to the call.
So they only have access to what they have access to everything.
want the cause and the content.
What I would do is if you want them to do the course you say I cannot force them to yes, you can.
Because you said if you if you're not going to the course, then you're not going to get that's the program like it really depends on what you want.
But you could say it starts with the course if you don't want to take the course the membership is not really you're going to ask me questions that I
cover on the course.
I'm gonna refer you back and you don't you're not you're already purchasing it on your angle here.
Yeah, I thought the exact same thing that it would almost be it would need to be mandatory that they go through the course.
So So they're getting this, this basic concept down.
And yes, it can stand on its own, it doesn't necessarily need me.
But they would be able to have access to two calls per month to ask
questions, you know, as they're going through the course, which then it changes the picture of this membership.
Meaning that, no, I don't want to sell the membership to anybody else without them going through the course first.
So you can do it like either you sell it as a course.
And that's what you market, I have a course it's three
And then to people that have finished, you invite them to the back end membership from going to vote, but like, almost nobody knows there is a back end membership, because you only find out once the course is over.
Like tribe, for example, you know, as a post that hasn't happened, you can now you don't even know how much it is there is you don't see any sales page nothing.
unless you're in the funnel, and you bought the course you'll never be invited.
You can totally do that.
So I'll just change my sales page, because the membership is for sale.
But I guess now it won't be I just feel like I'm all over the place.
And And honestly, I mean, let me be just really, really honest here.
I feel a little bit like my, my students.
I've already put the membership out.
I feel ridiculous that, you know, now I'm turning around and I'm changing it again.
Well do it for the greater good.
Yes, I will I am I don't have a choice.
I have a choice.
But I need like, what do they want? What do you think they want? Do they want a course? Or do you think they want this ongoing? Could you quit smoking it? I'd say it's a course and a membership.
But the first
step, you can still talk about another thing you can say, You know what? The membership now is only for people that are taking the course first, because I found that that's what they need.
Right? Yeah, and that's a true statement.
I, I don't Well, these these students, they don't.
They are searching and searching.
And the thing is, I know for sure I know beyond a shadow of a
doubt that I have exactly what they need.
And marketing it is a little bit different.
But if they don't get these core concepts in, if they honestly don't do the work, they're not going to get it, but but I have it there for them.
Okay, so this is what you can do.
Jennifer, you have the membership that's out there, what you do is that instead of people being able to sign up to the membership,
right now, they sign up to an interest list to like a week list.
Okay, Okay, gotcha.
And then you send a message to these people to say, I love that you're interested in the membership.
However, to get the most out of this membership, people have to go through this course, and you present them with your force.
And you say, and you explain, like, you'd be like, totally open, like you said,
you know, after running it for a while, I realized that the people that really benefit are the people that goes through the course first.
So I recommend that instead of joining my membership, you go through this course first, because that's where you need to start.
That's the foundation.
And you can do that by email as soon as they sign up to your interest this.
Alright, that's an excellent idea.
And I'm going to use that one.
That's the way that I'm going to go.
And I've also learned, like with this membership, because it was brand new.
And then I only had a handful of people.
I structured, what we were going to discuss, and it's going to take them forever.
I mean, forever, like a whole year to get through the concepts if we do it that way.
And that's just not going to
So what you just said in the email, yes.
For this validation, because it's going to save you time we're going to do it in a way that when you're going to get the results you will much faster and then you won't be able to join your membership then if you if you want to so that we can you can get support implementing and faster results because they have they have people now, you know, they have clients now and they're
saying, I don't know what the next step is.
I just met with them for session one.
I don't have a clue what to talk about.
It's session two.
And so they do need two months.
They don't need a six month program.
Yeah, so Okay.
That makes me feel a lot lot better.
I just really didn't even know how to phrase all that.
And wasn't even really sure until I spit it out what was concerning me, but that's it.
right, so that's much better.
Yeah, that's all I got.
So like I said, I can stay, you know a bit longer, even though it's my birthday today.
See? Did I say happy birthday? I know, I'm kidding.
That's telling me I get to say that.
So tell me tell us a bit how how things have been going? And how we we can help you today? What is your goal for the month of
September? And how we can help you? Um, you know what I experiment? Like, an open all opening? I don't know how to call it.
But I mean, I don't close the door anymore to make a membership.
So now it's really quiet.
Because I don't have like, a boost of activities sometime in the I don't announce it like, each several months.
And I, I thought about what we talked about.
I want most of the people that really appreciate and benefit from the the membership and are really invested in it, our professional semi publishers, we talked to the director.
So I want to adjust the sales page a bit to reflect that.
But I don't really know how to do it without like, excluding purely like the beginners, because there
are some beginners in there that really, they adore it.
And they are in the every like calls.
And they really are invested too.
So how can I focus more on the people that I think are finally the so what you get, so what you can do on yourself stage is that you can mention where this for.
So the singing teacher, the semi professional, the professional.
And if you're if you're a beginner,
and if you're like motivated and willing to do the work, then this is for you as well.
So it's there on the sales figures as they go, but if they go, but then your actual marketing, like when you post something, do it for your ideal client, which is the semi pro, don't do it for free.
But wait, what if the free says Whoa, that sounds good.
I'm not semi pro.
But hey, I think I'm, I'm pretty okay.
They go to the sales pages or not to my pro.
I'm not a teacher.
Oh, it's also for beginners if they're motivated.
Okay, I should try it.
So you don't internationally put your focus on creating further content just for them.
But if they come to the sales page, they don't feel like well, I'm not I'm not a teacher, therefore it's not for me.
So I mentioned it on the sales page, but your marketing efforts to them towards the professional.
Okay, does that make sense? Yes.
So the other thing about the quiet, okay, so when the membership is always open, you always when somebody shows interest, they watch a video, YouTube video or they do something, you need to give them a reason to sign
up today and not wait for tomorrow because it's always open.
Okay, so when you look when you do an open close, right, like you are doing you do alarm so before the launch, you do some free stuff that elaborate, but when it's always open, you still have to do something.
So you do what we call promotions basically, and promotions are not discounts, they are periods of time where they get
some extra free life content, okay, that you can put out there.
So we do a three day challenge you do you know, like a free workshop or something like that to get people on your list.
And then you give them like 48 hours to sign up with amazing bonus 123 that's related to the free content So the people that love the free stuff, and they were like, why should they join? Well, I better
join in the 48 hours because I'm going to get bonus ABC.
And if they don't, they're still on your list, you continue to nurture them, and maybe they will sign up in a month's, with or without the promotion.
So it's the ideas like, if you always keep it over, you still give them a reason to sign up.
Now, at some point, when you still need to do like
a marketing activity, you cannot just unless you have lots of leads that are coming in, and you have a killer funnel that can sell you know by email, right? But that that might be two things that you can work on.
One is really working on your you know, when people sign up to your freebie, that email sequence to invite them and to is doing some, you know, marketing activities to, you know, like, like a free event
or something like that to challenge responses.
And then, bonus, you know, if you sign up within these two to three days, then that's what you get.
Does it make sense? Would it be okay to use like the same bonuses? One, like, I didn't under period, I mean, I just felt overwhelmed that I have to create bonus.
That's the thing you don't? Do you have something in the membership that can stand on his own? That
could be helpful to them? Is there like, you can even go the other way around? Is there something inside the membership that some members tell you they just love? Like a particular resource.
I know they like the Pomodoro timer, right? The training bank, stuff like that, can you can can something like that stand on its own like as a freebie.
And then you have found that as a bonus, and you said there'll be so many more inside.
So you want to attract people that are going to interest it to get that free stuff? Well, there is even more than good stuff inside the membership.
But it doesn't have to be something that you create, recreate, right, I'm sure you have tons of stuff.
I'm not sure to understand, I mean, if I take something from inside the membership as a bonus
for when they join the membership, I mean, they will already have Yeah, but it's maybe it's half of it or it's it doesn't eat of course don't take the bank and then give them for free but you can get inspired like get a piece of it, maybe it's one of the trainings, or you pick one here, one here, one here and you put them together or something like that.
Right? Or it could be I don't
know, if you have trainings for different levels you pick it's got to be something that gives them value right away and shows them how good your stuff is inside without giving the farm without giving away the farm right.
So it can be a how do you call it you show to what do you say that muffle it several years ago right? So you can be a sample
right? So you can ask to meet and see what your people you know that sign up for free are attracted to maybe the free sample working great, maybe you I don't know if they will want to but you interview some of your members that are success stories, how it was before how is their singing now? That's inspirational right so and maybe it also can be something that you did during the course
that maybe you did something and it was like really helpful and then you could turn that into so just to give you why I'm while I'm seeing this.
I think you know her as they're Rachel and GM, you know, the pinch Heiskell she does.
As free content.
She shows coaching sessions.
So the client agrees.
She recalled the coaching session, a piece and she shows so she literally shows
people how she works with people.
So I don't know if you exactly want to do it like that because that will give them people the wrong idea that you do one on one.
We're trying to move away from that.
You see what I mean is giving them a piece of what it is to be inside.
Right? Yeah, yeah.
That's a bit delicate.
Singing because usually people are shy to show like what Yeah, exactly.
You never know, some people might be you know.
So I mean, you can ask people if they would do a, a video testimonial.
You know, I have clients I can, they are super happy, I can ask them to do a video testimonial is like, pulling their teeth like.
And then I have people that given me that have given me video testimonials, and I've never asked them anything.
So you never know, you might have someone that
would be really happy to share.
And so you know, what, if you've helped me so much, of course, I'll do it.
And he's going to explain, you know, so you but if you don't ask, you don't know.
And don't take it personally, because sometimes they do but like don't take it personally.
It also works both ways.
If you work with your clients, people can see if the type of people
you're working with, if they relate to those people.
And so it will give them an insight if you what kind of people there will be.
So it's you take away old mystery.
And so this happens a lot with people who are really good at their craft, they think the rest of the world understands what they're doing.
And so it doesn't need to be a super complicated something.
It can just be,
you know, like really tiny little examples that people can see how you work with them.
So it's basically Hey, I'm giving your free lesson, you can tell your clients, I'm giving you a free lesson, then we will work together for, I don't know, 15 minutes or 30 minutes.
And in the meantime, you can also tell your audience Okay, can you see what we're doing? Can you hear the difference? Can you
see what's happening? And ask your clients? Or how does it feel what is changing? And then you so if you teach both ways? I I would definitely say yes to that freebie.
I know it works for Rachel, I know it does work for Rachel.
And that's what she does it.
That's why and then you can say well, this is what we do in the gym vocal, you know, I have this bank of training where I have more of
these exercises so that you can also do it on your own right.
So after the call now, you know, you can practice this, this this in between the calls, you see.
So it's so and you can use this like in your social media, like when you're showing you can send this little thing to the people that are on your list that haven't joined, right.
You can put it on YouTube as a
on her she got it on her coaching she calls it.
Okay, so or other ways to show people what's inside and get them to, you know, like, again, bonuses we can we can brainstorm a bit more on that if you want, you know, separately F on what that could look like but you need to give them when you're when it's always open.
You still want to have promotion periods, where you're going to try to get a boost, right? And then you get a boost of signups to something for free.
And then you do a promotion.
And if they get a great and if they don't, they are in your funnel, and that's where you're going to trick all new members.
They're going to join, you know, screw the email list if they didn't show it right
That makes sense.
I guess I guess I'll have to do some work on the funnel too.
Because right now the freebies are giving me like zero people.
Okay, that doesn't work at all.
Okay, so can you ask your man, how did they come? Do you know how they came? Your members? Usually from Facebook, like I mentioned it in the group.
So they're in the group? Yes or not? I probably should on my own account.
That's one of the things things that you need to start tracking.
I think we have talked about you said that.
Some people come from YouTube.
They watch most of most of them come from YouTube.
So that's your entry point.
Right? So it's in YouTube that you want to maybe mix up the type of content that you have, try some thing like this, like this testimonial and things like that, because the thing was YouTube, when you
get people coming from YouTube, YouTube equals cray.
And the thing is people have to see you sell.
So in your videos, do you talk about Jim Zoko at all on your YouTube videos? There's something at the end of the video and it's always in the description.
Okay, so the freebies in the first comment, like I was mentioning, when you do a training, you know, you
shank your data.
You teach me something and exercise? And then you say, and by the way, we do this a bit deeper, I've been searching for cat, say it plan to see that there is a program.
Oh, what's the chinbrook? She keeps saying Jim Volker? Certainly, what is it, right, because if they like it, they're going to be curious, they're going to check it out.
They might not want your
freebie they just want to join because your freebies, your YouTube videos.
Okay, so mention it.
So inside your locale, we do this.
I've just added this.
And I saw that share.
I'm just adding this new training bank or data and I wanted to share with you you know, what it is about and give you a little example.
And then you do the thing.
Right, and again, sending you if you like it, I have the full training on the Gmail account, by
the way, so feel free to check it out.
I'm assuming you know, as you they need to hear that all that you do that you show is in the gym vocal in a much bigger way with support and all that stuff.
Makes sense? Yes.
Because I remember now, you talked about YouTube being you know, the place that people watch.
So that's your angle.
So how can you get more people to realize that there was actually a program?
Nice to see you.
Does that make sense? Yes.
Anything else I can help you with today? You're good.
We talked about, like, make it three months.
Reminder for private coaching session.
what should I use to to to make the automation go? So so this is something that you need to start from now.
So basically, what you do is when so you create a brand new automation? Yeah.
You did that, okay.
And then you have a wait for three months by Dominique, nice to see you.
And then you wait for three months.
And then you remove a tag, and then you we add a tag, so it adds them I'll send you a link to create a loop.
It's basically a
loop automation in Active Campaign.
Okay, so what you will do is that for all your people that you have right now, because you have them, give them the tag is going to send them the email right away.
Maybe there is a second reminder, if they haven't taken it, then you have a delay of three months.
And then it removes the tag and we add the tag, and then that makes them jump back into the
So it needs to be a campaign where the trigger can be entered multiple times, just like a payment flow.
So I need to create a specific tag for this.
Yes, you do.
I mean, general type like call notification, you know, booked your phone book call notification? I mean, of course, it's after no mayor, okay.
It Dooku when you give the target, it's going to trigger the campaign, they
get an email, then it it waits for three months.
So they stay there, they don't get any more of the email, then you remove the tag, then you add the tag again.
Okay, so that, I'll send you the link.
It's called a loop automation.
And that's how you do like mostly notification weekly notification and things like that.
And once I should go for the new tag in the automation of Exactly,
exactly, yeah, exactly.
So for the new ones they pay.
You wait three months and you give them the time, because you don't want to give them to tap to book a call right away.
You have to wait for unless You want them to because you're already going to ask them if they want to be there for school just to get settled.
And so you can, you can also use this code to say, you know, so that we can
customize your experience inside.
And I can guide you into the frequency of how often you should do this.
And we can check your calendar to make sure that it can fit so that you get the results you can get to the results that you want to see.
So you could use the debt fiasco like that to say, you know, this is for you, you to get my expertise on how to, to come up with a training plan for you.
And you can, sir, I recommend that you do at least a call every three months and you will be reminded.
Right? Yes, and that will be separated in the email so they won't be confused.
Exactly the retention call and Exactly.
It's a different.
So I'll send you the link to the automation.
I'm going to check right now.
It's in Active Campaign, they
explain how to do it.
And All right.
Thank you, missy.
So and then if you have any questions, or if you want me to take a look, you can take a screenshot or do a long video and put it in our group.
And I can take a look.
Thank you, and thank you so much for being here.
See you next time.